What you will learn from the webinar
- Effective loyalty program design frameworks for retail
- Common implementation scenarios and best practices
- Strategies to enhance program performance
- Real-life examples of successful campaign configurations
Why this topic is important
For loyalty professionals, this topic is critical because poorly optimized programs can lead to customer attrition, reduced engagement, and missed revenue opportunities. As customer data becomes increasingly accessible through omnichannel platforms, retail businesses have the ability to create more personalized and dynamic loyalty experiences.
By improving loyalty program frameworks, professionals can not only enhance customer satisfaction but also drive stronger loyalty and increase lifetime value. This webinar will provide actionable insights into the latest strategies and best practices for designing loyalty programs that resonate in today’s omnichannel retail environment.
About the speakers
Philip Shelper
CEO of Loyalty and Reward Co
CEO of Loyalty and Reward Co—a leading loyalty consulting firm and author of Loyalty Programs: The Complete Guide.
Bart Kiciński
Lead Technical Customer Support Specialist
Bart works directly with customers to ensure their business scenarios are properly translated into product configurations.
Irek Klimczak
Loyalty builders host
Irek builds a community of business professionals that use loyalty and gamification mechanics to attract, engage, and retain customers.
