Omnichannel retail loyalty software
Your extended Loyalty Success Team that understands retail challenges
We maximize your program success by working hands-on with you – before and after going live
Retail loyalty platform that drives customer loyalty
Use gamified loyalty tactics that drive retention, frequency and CLV
Scan three products of the same brand in a month to play the Spin the Wheel game
Spend €100 in May to unlock a discount coupon and a tier with better perks!
Write more product reviews than your friends and get rewards every month!
The engine to create a profitable omnichannel retail loyalty program
Bring in more clients with gamified referrals at lower acquisition costs
Expand the customer base through cost-effective and genuine referrals. Use gamified challenges, exclusive achievements, and personalized rewards to motivate customers to invite new members.
Reduce fraud by rewarding only new buyers who were referred and actually make purchases.
Drive shopping frequency with engaging loyalty program campaigns
Turn one-time buyers into loyal customers or even brand ambassadors. The Open Loyalty retail loyalty program software allows you to create a tailored rewards program to retain customers.
Use multicurrency wallets, points, levels, coupons, exclusive rewards and achievements to make transactions fun – all in the same system. Design gamification campaigns to reward frequent visits and create relevant shopping habits.
Maximize profits during BFCM-level peaks without hiccups
Turn the holiday seasons stress into opportunity and maximize Black Friday and Cyber Monday profits.
Deliver a seamless experience to your shoppers during holiday seasons by leveraging Open Loyalty's reliability – 99,9% uptime with 120 ms average API response time and 24/7 issues monitoring with dedicated tech support.
Open Loyalty's loyalty engine helps you acquire customers, increase purchase frequency, maximize AOV, and grow CLV.
Maximize transaction value with up- and cross-sell loyalty campaigns
Incentivize customers to add more items to their cart with extra points, higher loyalty tiers, and unique bonuses.
Promote premium products through well-targeted loyalty campaigns. Optimize your upsell strategies to lift the average deal value with ease.
Use experiential campaigns and gamification to build non-transactional engagement
Connect with clients through transactional and behavioral campaigns. Reward not simply purchases but also actions like referrals, reviews, surveys, and app usage.
Use gamification mechanics like challenges, streaks, and badges to add a playful twist to interactions and build long-term relationships with your customers.
Personalize customer loyalty programs with zero-party data
Identify customers across every channel – online, in-store, and mobile – and build a unified purchase history that makes omnichannel segmentation and personalisation possible at scale. Capture preferences, reviews, and profile data by rewarding customers for sharing them directly through the program.
Use that data to run targeted campaigns that reach the right customer with the right message across every touchpoint. Grow newsletter subscription rates, increase conversion, and deepen engagement using incentives tied to the information customers choose to share.
Frequently asked questions
An effective omnichannel retail loyalty program unifies customer identification across online and offline channels, integrates with existing commerce systems, and uses behavioral data to drive repeat purchases, higher AOV, and long-term retention.
Without a loyalty program, identifying the same customer across an online store and a physical location is practically impossible – making loyalty a data infrastructure investment as much as a marketing one.
Open Loyalty drives AOV through targeted campaigns that incentivize customers to add more items or purchase premium products using extra points, tier upgrades, and exclusive bonuses.
Purchase frequency is increased through gamification mechanics – challenges, streaks, and visit-based rewards – that reinforce existing shopping habits rather than creating new ones.
Open Loyalty is API-first and integrates with eCommerce platforms, POS systems, CRMs, CDPs, and marketing automation tools via REST API, webhooks, and AWS S3 exports.
The retail loyalty platform is ISO 27001 and ISO 9001 certified and GDPR compliant, with 99.99% uptime and 120 ms average API response time.
A loyalty program creates a persistent customer identifier across online and offline touchpoints – making it possible to attribute offline purchases to known customers for the first time.
Beyond identification, Open Loyalty lets you reward customers for sharing preferences, reviews, and profile data, which feeds into personalized campaigns across all channels.
Open Loyalty supports gamified referral campaigns that reward existing members for bringing in new customers.
Fraud is reduced by rewarding only referred customers who complete a verified first purchase – ensuring acquisition budget is spent on genuine new buyers rather than fraudulent claims.
Yes. Behavioral earning rules let you reward any customer action – product reviews, referrals, newsletter sign-ups, app logins, survey completions, and custom events.
Combine transactional and behavioral mechanics in the same program to build engagement that extends beyond the moment of purchase.
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Part of an international capital group
Recognized by Google, Deloitte, and Gartner
35 loyalty and gamification experts
Helping customers in over 30 countries
Sleep well with rock-solid security and scalability
ISO and GDPR compliance
OWASP and CWE certifications
Global availability with AWS
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