🎥 Video case study: Designing a Mobile Loyalty Experience for Retail.
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Omnichannel retail

Retail loyalty software

Open Loyalty is an API-first engine for introducing gamified retail loyalty programs at scale to increase Customer Lifetime Value.

We helped 100+ enterprises build successful retail loyalty programs

The engine to create a successful retail loyalty program

Increase customer acquisition

Bring in more clients with gamified referrals at lower acquisition costs

Expand the customer base through cost-effective and genuine referrals. Use gamified challenges, exclusive achievements, and personalized rewards to motivate customers to invite new members.


Reduce fraud by rewarding only new buyers who were referred and actually make purchases.

Maximize repeat purchases

Drive shopping frequency with engaging loyalty program campaigns

Turn one-time buyers into loyal customers or even brand ambassadors who buy regularly and loyalty members.


The Open Loyalty retail loyalty program software allows you to create a tailored rewards program to retain customers. Use points, levels, coupons, exclusive rewards and achievements to make transactions fun. Design gamification campaigns to reward frequent visits and create relevant shopping habits.

Increase AOV

Maximize transaction value with up- and cross-sell loyalty campaigns

Incentivize customers to add more items to their cart with extra points, higher loyalty tiers, and unique bonuses.


Promote premium products through well-targeted loyalty campaigns. Optimize your upsell strategies to lift the average deal value with ease.

Need to implement retail loyalty software?

Open Loyalty’s gamified and loyalty engine will help you attract new acquire customers, increase frequency, maximize AOV and increase CLV.

Collect customer data

Personalize customer loyalty programs with zero-party data

Use loyalty programs to collect valuable customer data and win over your competitors through targeted promotions. Reward customers for sharing their preferences, personal information, or product reviews.


Grow your newsletter subscription rate with dedicated loyalty incentives. Use the new data to create more personalized, omnichannel communications that map the customer journey and increase engagement and conversions.

Enhanced engagement

Use experiential campaigns and gamification to build 
non-transactional engagement

Connect with clients through transactional and behavioral campaigns. Reward not simply purchases but also actions like referrals, reviews, surveys, and app usage.

Use gamification mechanics like challenges, streaks, and badges to add a playful twist to interactions and build long-term relationships with your customers.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50 mln
transactions/year
800 mln
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction
See where the market goes
Loyalty program trends 2025 cover
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Measure impact
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