Omnichannel retail
Retail loyalty software
Open Loyalty is an API-first engine for introducing gamified retail loyalty programs at scale to increase Customer Lifetime Value.

We helped 100+ enterprises build successful retail loyalty programs
The engine to create a successful retail loyalty program

Bring in more clients with gamified referrals at lower acquisition costs
Expand the customer base through cost-effective and genuine referrals. Use gamified challenges, exclusive achievements, and personalized rewards to motivate customers to invite new members.
Reduce fraud by rewarding only new buyers who were referred and actually make purchases.
Drive shopping frequency with engaging loyalty program campaigns
Turn one-time buyers into loyal customers or even brand ambassadors who buy regularly and loyalty members.
The Open Loyalty retail loyalty program software allows you to create a tailored rewards program to retain customers. Use points, levels, coupons, exclusive rewards and achievements to make transactions fun. Design gamification campaigns to reward frequent visits and create relevant shopping habits.


Maximize transaction value with up- and cross-sell loyalty campaigns
Incentivize customers to add more items to their cart with extra points, higher loyalty tiers, and unique bonuses.
Promote premium products through well-targeted loyalty campaigns. Optimize your upsell strategies to lift the average deal value with ease.
Open Loyalty’s gamified and loyalty engine will help you attract new acquire customers, increase frequency, maximize AOV and increase CLV.
Personalize customer loyalty programs with zero-party data
Use loyalty programs to collect valuable customer data and win over your competitors through targeted promotions. Reward customers for sharing their preferences, personal information, or product reviews.
Grow your newsletter subscription rate with dedicated loyalty incentives. Use the new data to create more personalized, omnichannel communications that map the customer journey and increase engagement and conversions.


Use experiential campaigns and gamification to build non-transactional engagement
Connect with clients through transactional and behavioral campaigns. Reward not simply purchases but also actions like referrals, reviews, surveys, and app usage.
Use gamification mechanics like challenges, streaks, and badges to add a playful twist to interactions and build long-term relationships with your customers.
Choose reliability and minimize risk with a proven vendor
Part of an international capital group
Recognized by Google and Deloitte

100 loyalty and gamification experts


Helping customers in 43 countries
Sleep well with rock-solid security and scalability
ISO and GDPR compliance
