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eCommerce retail

eCommerce loyalty software

Open Loyalty is an API-first engine for introducing gamified eCommerce loyalty programs at scale to increase Customer Lifetime Value and sales margin.

We helped 100+ enterprises build successful retail loyalty programs

The engine to create a eCommerce loyalty program

Trigger repeat purchases

Drive shopping frequency with engaging loyalty program campaigns

Turn one-time buyers into loyal customers or even brand ambassadors who buy regularly in your ecommerce store.

Leverage points, exclusive discounts, tiered rewards, VIP segments, customer referrals, and more loyalty and gamification mechanics. Making shopping a fun experience ensures new customers enjoy adding more items to their carts.

Increase customer acquisition

Bring in more high-value shoppers with referrals and smart gamification

Turn one-time buyers into loyal customers or even brand ambassadors who buy regularly and loyalty members.


The Open Loyalty retail loyalty program software allows you to create a tailored rewards program to retain customers. Use points, levels, coupons, exclusive rewards and achievements to make transactions fun. Design gamification campaigns to reward frequent visits and create relevant shopping habits.

Boost AOV

Increase average order value with up-sell and cross-sell strategies

Adapt the program to your marketing strategy. Encourage customers to buy more items by offering loyalty points on bundle purchases. Restrict promotions to certain membership levels to create a sense of exclusivity.

Create unique online offers that promote high-value or high-margin products. Use data insights to give personalized recommendations that greatly increase cart value and eCommerce sales.

Want the best loyalty program features to boost CLV?

Open Loyalty’s gamified loyalty engine helps you acquire customers, increase shopping frequency, and maximize AOV.

Collect customer data

Personalize shopping experience with zero-party data given by customers

Use loyalty programs as a source of valuable zero-party data. Reward customers for sharing their preferences, personal information, or product reviews.


Collect the data to create a personalized shopping experience, displaying product recommendations and dynamic content tailored to each customer.

Enjoy flexibility

Easily integrate enterprise-grade eCommerce loyalty program features

Open Loyalty allows high-volume eCommerce to implement gamified loyalty programs quickly and safely.

Use the flexible API to seamlessly integrate Open Loyalty to eCommerce platforms, payment gateways, CRM, ERP, analytics, marketing automation, and the remaining stack. Have all data –from how well you retain customers to individual customer journey and purchase history – available at all times.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50 mln
transactions/year
800 mln
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction
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