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Customer retention

Customer retention software

Open Loyalty is an API-first engine for optimizing customer retention through gamification and loyalty. Grow CLV without hurting profit margins

We helped 100+ enterprises build successful loyalty points programs

Customer retention system to power up a successful gamified loyalty program

Retention engine

Implement a solution designed to boost customer retention

Build lasting customer relationships and increase loyalty with a dedicated retention engine. Implement personalized experiences that lead to an increase in repeat business and CLV.

Quickly launch targeted campaigns, automate personalized offers, and track customer behavior to engage in every step of their journey.

Gamification mechanics

Build engaging loyalty programs with gamification mechanics

Transform customer interactions into a structured program. Utilize points, tiers, rewards, leaderboards, badges and much more to encourage continued engagement with your brand.

Mix and match campaigns: reward new purchases with points, challenge users to complete profiles for incentives, or build a tiered system to recognize long-term participation.

Customer segmentation

Personalize experiences with granular customer segmentation

Group your customer base to deliver relevant campaigns. Create targeted experiences that address the specific needs and behaviors of each segment, optimizing customer retention across the board.

For example, target low-engagement users with special offers, group customers of specific cities or regions, or segment only top performers to build a closer connection.

Do you want to implement a customer retention program?

Introduce a powerful customer retention engine into your ecosystems efficiently without having to build from scratch

Loyalty analytics

Leverage data to continuously improve different campaigns

Gain a complete view of your customer base. Use dedicated charts to analyze individual and campaign-level key metrics, making it easy to identify patterns and optimize your retention strategy.

Monitor campaign performance, segment your audience based on purchase history or behavior, and predict churn to identify and re-engage at-risk customers.

Headless architecture

Maintain control with an enterprise-ready headless architecture

Achieve control over your frontend design and customer experience. Use Open Loyalty’s headless architecture to build a user interface that your customers love.

Integrate loyalty logic into any digital touchpoint, from web applications and mobile apps to in-store kiosks, ensuring a consistent brand experience everywhere.

Customer retention API

Integrate customer retention software with your existing stack

Connect with your current technology ecosystem using a robust API. The flexible solution integrates with your business needs without disrupting current operations.

Sync data with your CRM, embed loyalty features into your mobile app, or connect with your e-commerce platform for a unified customer experience.

Frequently asked questions

What is a customer retention software and why is it important for businesses?

Customer retention software is a strategic tool designed to help businesses build and maintain long-term relationships with their customers. It provides the necessary features to create and manage loyalty programs, which encourage repeat purchases and continued engagement.

By focusing on retention, businesses can significantly increase their customer lifetime value, improve brand loyalty, and reduce the costs associated with acquiring new customers.

How does Open Loyalty's software help improve customer engagement?

Businesses can use Open Loyalty to implement a range of loyalty and gamification mechanics that create excitement and boost customer engagement.

By building targeted campaigns with custom triggers to specific segments in Open Loyalty, you can offer tailored experiences and communication relevant to each customer, making them feel valued and more motivated to engage with your brand.

Is Open Loyalty suitable for my enterprise business?

Yes, Open Loyalty is a highly flexible and enterprise-ready scalable solution designed to meet the complex needs of big companies across various industries, including retail, eCommerce, CPG, and D2C.

Large enterprises in particular benefit from role-based access control list, audit logs with full operations history, multilanguage support, GDPR compliance, and much more.

How can I measure the success of my customer retention strategies with Open Loyalty?

You can measure the success of your retention efforts by browsing gaining real-time insights and data with Open Loyalty's dedicatied dashboards.

Admins can track key performance indicators such as customer engagement and redemption rates of specific users and of campaigns as a whole. This data helps professionals understand customer behavior, identify which strategies are most effective, and continuously optimize your loyalty programs to achieve better results and a higher return on investment.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50 mln
transactions/year
800 mln
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know-how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction