Code Scanning

Scan-and-earn campaigns

Create loyalty campaigns based on code and receipt scanning

Create scan-and-earn business logic and consumer packaged goods (CPG) loyalty programs.

Reward customers when they scan codes from the product packages or every time they scan receipts with your product on the list.

Business results

Achieve key business goals with scan and earn mechanics

Use Open Loyalty's campaign builder to create rules that will fulfill your business objectives, such as collecting customer data, growing sales of specific products, accelerating buying frequency, improving transaction value, collecting product feedback, or increasing transaction frequency.

Customer insights

Measure engagement and gain valuable customer insights

Retain a direct connection with your customers and trigger them with your marketing interactions. Collect customer data and gather insights about their behavior and preferences. Build a source of valuable product feedback.

Mobile loyalty app

Create a mobile loyalty app with product codes or receipts scanning

Introduce an easy-to-access way to scan codes on the product packages. Use receipt scanning and avoid painful point of sale (POS) integration.

FAQ

Loyalty code scanning software frequently asked questions

What is the purpose of code scanning in a loyalty program?

Code scanning enables customers to redeem rewards, discounts, or offers by scanning a QR code or barcode, making the redemption process seamless and efficient. For businesses, this feature simplifies in-store and online promotions, providing a secure and streamlined way to engage customers and track their redemptions accurately.

How does Open Loyalty’s code scanning feature work?

Open Loyalty’s code scanning feature allows businesses to generate unique codes that can take various forms – such as barcodes, QR codes, or alphanumeric codes. Users can either scan or manually input these codes through the app or website to avail of associated benefits or rewards. The system tracks redemptions in real-time, providing insights into customer engagement and campaign effectiveness, which helps optimize future promotions.

Can I use code scanning for both in-store and online redemptions?

Yes, Open Loyalty’s code scanning feature supports both in-store and online redemptions, providing flexibility across multiple channels. Customers can redeem offers through physical QR or barcode scanning or enter codes on your website or app. This omnichannel support enhances the customer experience by providing a seamless, consistent redemption process.

How secure is the code scanning feature in preventing fraudulent redemptions?

Open Loyalty’s code scanning system includes security features such as unique codes, limits of use per member, and granular usage tracking to prevent misuse. This security helps protect your business while maintaining a smooth and trusted customer experience.

Loyalty features