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For product managers

Loyalty engine for product teams

Open Loyalty is an API-first engine for introducing gamified retail loyalty programs at scale to boost profit and increase Customer Lifetime Value.

We helped 100+ enterprises build successful retail loyalty programs

Use Open Loyalty to help your team deliver fast

Extend your products

Attract and keep faithful members with loyalty and gamification features

Boost customer engagement with achievements, tiers, gamification, wallets, and more loyalty and gamification mechanics. Engage and retain dedicated customers effortlessly by offering rewards, incentives, and personalized experiences.


Watch your customer base grow as loyalty strengthens your product strategy.

Enjoy expert guidance

Experienced loyalty experts that help you ship features quickly

From program planning to successful launch, consult with loyalty experts who know the ins and outs of your industry.

We leverage our deep understanding of customer retention strategies to help you ship features that resonate with your audience and drive profit margin, CLV, and more results that matter for your business.

Customize as needed

Introduce any business logic fast with a no-code campaign builder

Open Loyalty’s campaign builder streamlines your workflow, allowing your developers to tackle high-impact tasks that propel your business forward, maximizing your team’s productivity.


Hands-on technical teams can also thrive. Developers can completely control the loyalty program and integrate it with third-party tools through data import features and our robust API.

Do you need to enrich your product with loyalty and gamification?

Open Loyalty’s API-first engine will save your team thousands of hours with ready-to-implement and highly configurable loyalty and gamification features.

Drive verifiable results

Use future-proof loyalty and gamification mechanics to drive your KPIs

Future-proof your product with cutting-edge loyalty and gamification mechanics that boost your key performance indicators.

Open Loyalty is constantly updated and reviewed by loyalty experts. Product managers can choose how to best achieve brand loyalty and competitive advantage.

Prove ROI

Easily prove the value of your loyalty and gamification features

Demonstrate the tangible value of your loyalty and gamification features effortlessly with Open Loyalty’s comprehensive analytics tools.


From unique transaction information to yearly trends across different segments, Open Loyalty enables reporting that validates the business success of the loyalty program.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50 mln
transactions/year
800 mln
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction
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