Coupon software - Open Loyalty

Use cases

Perform all the critical actions of the loyalty program manager

Create personalized coupon-based campaigns

Upload coupons from 3rd party systems via CSV or API

Autogenerate coupons of any shape and structure

Set custom coupon redemption rules

Extend coupons with custom attributes, e.g. expiration date

Distribute digital coupons in any channel via API or webhooks

Prevent fraud by defining coupon limits

Extend existing system coupon capabilities

Coupon campaigns

Run personalized and targeted coupon campaigns

Create engaging and personalized promotional campaigns with digital coupons and vouchers. Using transactional and behavioral customer details, set campaign conditions and decide when, where and who can redeem your unique codes.

Choose between a selection of coupon redemption rules or allow users to redeem coupons from the rewards catalog or in-store.

Coupon generator

Generate custom coupons or upload vouchers from existing systems

Quickly generate millions of unique coupons of any size and with chosen attributes, such as custom naming, digital coupon format and expiration date, and percentage discount. Customize coupon offers and features as needed and prevent fraud by defining usage limits.

Introduce campaigns with autogenerated digital coupons or upload discount codes from any of your existing third-party systems, such as POS or e-Commerce systems. Upload external vouchers and active coupons from a file or via API.

Coupon distribution

Send unique coupons in any channel or share them with existing system

Open Loyalty’s multi-channel headless loyalty architecture means you can quickly share digital coupons via any channel such as email, SMS, mobile apps or e-Commerce platforms.

Using the API or webhooks, you can create and send unique coupons to existing systems and enrich them with white-label coupon management features. Win existing and new clients with the option to seamlessly plug coupon software mechanics into any customer journey.

Coupon campaign ROI

Track digital coupon data, measure ROI and get customer insights

Monitor customer coupon use and redemption rates, test various campaigns and learn which ones get you the best ROI. Put the data to good use, by analyzing which types of coupon campaigns your existing customer segments respond to and let the insights inform your future promotions.

Take a deep dive into individual members’ coupon usage to help you build a powerful coupon marketing strategy, reducing your overall marketing costs and increasing sales.With Open Loyalty’s fully customizable coupon management software, you never have to guess your customers’ preferences to hike up conversion rates and earn customer loyalty.
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With Open Loyalty’s fully customizable coupon management software, you never have to guess your customers’ preferences to hike up conversion rates and earn customer loyalty.

Flexible coupon API

Choose between secure cloud servers and on-premise installation of your coupon management software

Follow the latest trends of the headless and API first architectures and extend your techstack with powerful coupon marketing features. Integrate quickly scalable voucher software with any 3rd party front-end and back-end application.

Decide if you need the solution on cloud or on premise within your own servers or contact us for best-in-class consultation from our customer success team.

See API documentation

FAQ

Loyalty coupon software frequently asked questions

What are the benefits of using coupon software for loyalty programs?

Coupon software provides a streamlined way to create, manage, and distribute coupons, enhancing customer engagement and retention. With digital couponing, you can incentivize specific behaviors, attract new customers, and reward loyal ones. Coupon management software offers flexibility in targeting promotions and increases customer satisfaction by providing timely, personalized discounts, which ultimately contribute to long-term loyalty and increased sales.

How does Open Loyalty’s coupon software work?

Open Loyalty’s coupon software allows businesses to easily create, manage, and track digital coupon campaigns. The coupon's value can be fixed, dynamic, based on a percentage, or based on converted loyalty currency. You can set custom rules for coupon distribution, including specific usage conditions, expiration dates, and redemption channels. The platform also can be integrated with your CRM and eCommerce systems via API, enabling real-time tracking and targeted coupon delivery to specific customer segments based on their behaviors and preferences.

Can I customize the conditions and expiration for each coupon?

Yes, Open Loyalty’s coupon software offers extensive customization. You can define specific conditions for each coupon, such as minimum purchase amounts, applicable products or categories, and expiration dates. This versatile coupons system allows you to tailor promotions to meet your business objectives, whether that’s driving sales, encouraging first-time purchases, or re-engaging dormant customers.

What types of businesses can benefit from coupon software?

Open Loyalty's coupon module is highly versatile and suitable for a wide range of industries, including retail, eCommerce, and CPG. The reliable API makes it a great choice for high-volume businesses. Any company looking to increase customer engagement, incentivize purchases, or encourage specific behaviors can benefit from coupon software. By providing targeted offers, companies can enhance their customer relationships and drive repeat business.

Does Open Loyalty’s coupon software support omnichannel distribution?

Yes, Open Loyalty’s coupon feature supports omnichannel distribution. You can deliver coupons through multiple channels, including email, SMS, mobile apps, and in-store QR codes by leveraging Open Loyalty's API-first approach. This flexibility ensures that your customers receive offers through their preferred channels and prevents the frustration of a having different user experience in each channel. The end result is improved redemption rates and overall campaign reach, which is essential for an effective loyalty strategy.

How secure is Open Loyalty’s coupon software in preventing misuse?

Open Loyalty’s coupon software has built-in security features to prevent misuse, such as unique coupon codes, usage limits (global and per member), and expiration controls. These settings help protect your business from coupon fraud and ensure that coupons are redeemed only under the intended conditions. Additionally, monitoring tools allow you to track redemption activity and detect any suspicious patterns.

Loyalty features