Coupons mechanic
Coupon software
Open Loyalty is an API-first engine for introducing gamified coupons to grow CLV without hurting profit margins.
We helped 100+ enterprises build successful loyalty points programs
Gamification software that drives long-lasting results
The best engine to create a successful gamified loyalty program
Run personalized and targeted coupon campaigns
Create engaging and personalized campaigns with digital coupons and vouchers based on user behavior. Using transactional and behavioral customer details, set campaign conditions and decide when, where and who can redeem your unique codes.

Let users to redeem coupons from the rewards catalog or grant the rewards instantly after specific actions, ensuring your marketing efforts drive growth.
Create coupon-based reward catalogs for your customers
Create a catalog of rewards composed of various types of coupons, such as discount codes, cashback vouchers, coupons for the next purchase, lottery coupons, and more. Allow individual customers to earn loyalty currency, like points or stars, and use them to redeem rewards.

Use tier, achievements, and other gamification mechanics to engage customers with rewards available only to the most engaged customers.
Generate custom coupon codes or upload vouchers from other systems
Quickly generate millions of unique coupons of any length with chosen attributes, such as percentage or fixed value, custom naming, prefix or suffix, code format, pending period, expiration date, and more. Define redemption limits and more anti-fraud settings to secure the program.
Upload coupons from partners or any existing third-party systems, such as POS or e-commerce platforms. Use the admin panel or API interface to introduce external coupons.
Open Loyalty allows you to introduce a powerful coupon engine into your ecosystems efficiently without the resource strain of building from scratch
Track and report coupon usage, and optimize for the ROI
Monitor how customers use coupons and vouchers, quickly spotting the most popular ones. Analyze redemptions and coupon usage in real-time to determine which ones deliver the best ROI.
Dive deep into individual members’ coupon usage and purchase history to build a powerful coupon marketing strategy that reduces overall marketing costs and increases sales. Leverage data insights by analyzing which active coupons resonate with your existing customer segments and optimizing promotions on the spot.
Send customers personalized coupon codes through all channels
Allow customers to access coupons on any channel, such as an e-commerce platform, customer portal, or mobile app. Display available and redeemed coupons seamlessly. Open Loyalty’s API-first approach allows you to customize how coupons are presented to align with your customer journey.
Distribute redeemed coupons via email, SMS, or push notifications. Use the flexible coupon API and webhooks to integrate Open Loyalty with marketing automation tools, ensuring smooth coupon code sharing across systems.
Extend your tech stack with an 
API-first coupon module
Save your engineers time and deploy custom coupon capabilities faster with the API-first, ready-to-implement coupon module.

Don't reinvent the wheel - choose a developer-friendly voucher management engine and seamlessly integrate it within your existing architecture using Open API and webhooks.
Loyalty coupon software frequently asked questions
Coupon software provides a streamlined way to create, manage, and distribute coupons, enhancing customer engagement and retention. With digital couponing, you can incentivize specific behaviors, attract new customers, and reward loyal ones. Coupon management software offers flexibility in targeting promotions and increases customer satisfaction by providing timely, personalized discounts, which ultimately contribute to long-term loyalty and increased sales.
Open Loyalty’s coupon software allows businesses to easily create, manage, and track digital coupon campaigns. The coupon's value can be fixed, dynamic, based on a percentage, or based on converted loyalty currency. You can set custom rules for coupon distribution, including specific usage conditions, expiration dates, and redemption channels. The platform also can be integrated with your CRM and eCommerce systems via API, enabling real-time tracking and targeted coupon delivery to specific customer segments based on their behaviors and preferences.
Yes, Open Loyalty’s coupon software offers extensive customization. You can define specific conditions for each coupon, such as minimum purchase amounts, coupon limits, applicable products or categories, and expiration dates. This versatile coupons system allows you to tailor promotions to meet your business objectives, whether that’s driving sales, encouraging first-time purchases, or re-engaging dormant customers.
Yes, Open Loyalty’s coupon feature supports omnichannel distribution. You can deliver coupons through multiple channels, including email, SMS, mobile apps, and in-store QR codes by leveraging Open Loyalty's API-first approach. This flexibility ensures that your customers receive brand offers through their preferred channels and prevents the frustration of a having different user experience in each channel. The end result is improved redemption rates and overall campaign reach, which is essential for an effective loyalty strategy across the whole customer lifecycle journey.
Open Loyalty’s coupon software has built-in security features to prevent misuse, such as unique coupon codes, usage limits (global and per member), and expiration controls. These settings let you customize coupons usage and help protect your business from coupon fraud, ensuring that coupons are redeemed only under the intended conditions. Additionally, monitoring tools allow you to track redemption activity and detect any suspicious patterns.
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Recognized by Google and Deloitte
100 loyalty and gamification experts
Helping customers in 43 countries
Sleep well with rock-solid security and scalability
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