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CRM

Loyalty program CRM that reveals trends about member activity

Get a 360° view of your customers. Keep track of all purchases across multiple channels. Integrate customer loyalty data from all sources - online and offline

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Buyers frequency

“We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience.”

Fritze von Berswordt

Managing Director, EQUIVA

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USER RETENTION

“With Open Loyalty we can create user engagement campaigns much more easily and fulfill the requirements of our clients with less restrictions.”

Jonas Minke

Head of Product at dacadoo

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"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."

Chadi Al Abbassy

Loyalty & Partnerships Manager at Raqtan Group

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"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."

Nicole Kusi

Product Manager, United States Soccer Federation

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"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API"

Archernar Triardhiarso Sumantri

Customer Relationship Management Manager at SwipeRx

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"With Open Loyalty, we can create highly customized and flexible product features that go beyond the limitations of its competitors."

Roman Skrypnyk

CMO at Utorg

Use cases

Customer loyalty program with powerful CRM software on board

Monitor the lifecycle of your loyalty program members

Use online and offline data for member segmentation

Track all customer interactions in your member base

Target loyal customers based on purchase history or customer behavior

Get a 360° view of every member to streamline customer relationship management

Use data from 3rd party systems for loyalty program member profiling

Connect omnichannel customer data using a single loyalty program ID

Create customer segments based on custom events and member attributes

360° view of customers

Track all interactions of your loyalty program members to run personalized loyalty campaigns

Build loyalty with the all-in-one customer loyalty profile. Leverage the single view of the customer to combine online and offline data easily. Map all customer touch points in one loyalty CRM program for seamless segmentation.

Use mobile phone, email, loyalty card number, or any other identifier to connect data from multiple sources into one loyalty program and maintain a holistic overview of your loyalty program customer base.

Segmentation

Create dynamic macro and micro-segments in your customer loyalty programs

Increase customer loyalty with hyper-accurate segmentation. Segment loyalty program members based on their purchase history, profile attributes, or custom events that represent specific customer behavior.

Use static or dynamic segmentation in campaign targeting to offer personalized experiences, encourage repeat purchases and grow customer lifetime value.

omnichannel transaction data depicted in table

Omnichannel tracking

Utilize omnichannel data in increasing customer loyalty with our CRM software

Take the reins of driving sales - track purchases across all channels. Use customer engagement data from any point of sale, whether eCommerce or retail stores. Leverage accurate omnichannel data to better understand the customer lifetime value of your loyalty program.

Merge purchase operations of your loyal customers from multiple merchants and brands. Enrich your customer loyalty program with contextual behavioral data to drive customer retention regardless of the acquisition channel.

Customer data platform

Collect any kind of customer information – from zero-party to third-party data

Grow your customer loyalty program with valuable data stored in a unified customer experience platform. Collect information about purchase history, discounts, custom events, member attributes and more.

Import data from CRM platforms, marketing tools, business intelligence solutions and eCommerce software systems to supercharge your customer loyalty.

customer data from multiple sources stored in one CRM platform

Customer analytics

Analyze customer behavior to get actionable member insights

Leverage in-depth customer loyalty data. Enhance your customer relationship management with insights about the number of registered members, active members, transactions, average transaction value, total and average customer spending and lots more.

Analyze patterns in customer engagement and customer retention with our CRM software. Get a helicopter view of your loyal customers to measure the success of all your campaigns.

Loyalty features