Customer relationship management
Loyalty CRMÂ software
Open Loyalty is an API-first loyalty CRM engine for optimizing customer retention through gamification and loyalty. Grow CLV without hurting profit margins
We helped 100+ enterprises build successful loyalty points programs
Loyalty CRM software that drives long-lasting results
The loyalty CRM platform to create successful gamified programs
Understand customers better to drive loyalty and engagement
Collect and unify customer data from all channels into a single loyalty program ID. Get a complete view of every member, their purchase history, and interactions across both online and offline touchpoints.
Target loyal customers with personalized campaigns. Use a 360° customer profile to segment users based on their behavior, past purchases, or custom events. Launch targeted promotions to encourage repeat purchases and grow their lifetime value.
Connect your loyalty CRM with other business systems via API
Integrate Open Loyalty with your e-commerce platform, POS system, and other third-party applications. Streamline your operations and ensure a unified flow of data across all your business tools.
Enable a connected ecosystem for your loyalty program. Enchant users by sending targeted campaigns connected to your email marketing platforms. Allow customers to earn and redeem points seamlessly in-store by connecting with your POS.
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Unify customer data from every touchpoint and across all platforms
Connect data from all your online and offline channels with a single loyalty program ID. Collect a wide range of information, from zero-party to third-party data, including custom events and purchase history.
Enhance your loyalty programs with contextual data. Use data from in-store purchases, website and app to create a segment of customers interested in a specific product category, then send a personalized offer to incentivize a purchase.
Introduce a powerful loyalty CRM engine into your ecosystems efficiently without having to build from scratch
Build unique loyalty programs without technical limitations
Implement a flexible loyalty engine to create programs tailored to your specific business needs. Configure a wide range of rules, rewards, and program mechanics to differentiate your brand from the competition – all seamlessly connected to loyalty CRM.
Design a program that fits your brand. Create a tiered loyalty system where members unlock new benefits as they spend more in certain categories. Reward customers for actions beyond just purchases, such as referring a friend or leaving a review.
Segment customers with precision for higher engagement
Create dynamic micro and macro-segments using an omnichannel data connection. Leverage data from third-party systems and customer attributes to profile members and deliver hyper-accurate, personalized experiences.
Personalize communication and experiences to different customer groups. Example: segment customers who have logged daily this week to offer them bonus points on their next purchase.
Measure loyalty campaign success with data-driven insights
Track and analyze key metrics to understand and optimize your loyalty program’s performance. Gain real-time insights into customer behavior, the number of members, transactions, and average spending to make informed business decisions.
Measure the effectiveness of loyalty initiatives. Analyze the redemption rate of a specific campaign to determine its success. Identify your top-spending customers and analyze their behavior to replicate their loyalty across other segments.
Frequently asked questions
A loyalty program CRM (Customer Relationship Management) system helps you manage customer relationships by providing a 360° view of your customers.
With Open Loyalty, you can use this comprehensive view to analyze customer behavior, create detailed segments, and personalize campaigns. This insight enables you to build stronger relationships, improve customer retention, and increase the effectiveness of your loyalty programs.
The loyalty CRMÂ platform provides useful insights at many levels, from specific user behavior and individual campaign performance to high-level tenant analysis. You can use this data to analyze customer behavior and make informed decisions, allowing the team to continuously improve campaigns and maximize their effectiveness.
If necessary, it's possible to send this rich data to dedicated analytics software via API or file export, ensuring your entire organization has access to the information needed to improve statistics and strategies.
Improve your marketing campaigns with Open Loyalty's advanced customer data and analytics.
You can use the loyalty CRMÂ software to create highly specific customer segments based on behavior, purchase history, and other key metrics relevant to your business. This deep segmentation allows you to launch highly targeted, personalized campaigns that resonate with your audience, leading to higher engagement and conversion rates.
You can simplify systems by seamlessly connecting Open Loyalty with your existing technology stack. The loyalty CRMÂ platform provides a powerful loyalty API that enables integration with various business systems, including eCommerce platforms, CDP, marketing automation, and POS.
Connecting the stack with APIÂ ensures a smooth flow of data and allows you to centralize your customer information, making it easy to manage and utilize.
Choose reliability and minimize risk with a proven vendor
Part of an international capital group
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Recognized by Google, Deloitte, and Gartner
100 loyalty and gamification experts
Helping customers in 45 countries
Sleep well with rock-solid security and scalability
ISO and GDPR compliance
OWASP and CWE certs
Global availability with AWS
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