For marketers

Loyalty engine for marketing teams

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase profit margin and Customer Lifetime Value and sales.

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Recognized by

We helped 100+ enterprises build successful retail loyalty programs

The loyalty marketing software that marketers and loyal customers love

+41%

Average order value

limango used a gamified loyalty program to boost customer lifetime value

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Buyer frequency

EQUIVA saved €68.000 in the first months after introducing gamified referrals

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+62%

Active users

dacadoo increased user engagement by introducing mobile gamification features

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Marketing teams use Open Loyalty to drive customer loyalty

Drive long-lasting results

Use loyalty and gamification mechanics to drive your loyalty program KPIs

Increase your member base and keep users engaged with exciting achievements, challenging tiers, gamified rewards, and many more loyalty mechanics.

Fine-tune loyalty activities based on customer data to nudge members into performing the activities that matter the most.

Prove ROI

Control and report loyalty ROI with the help of sturdy analytics

Enjoy a full view of the loyalty program’s performance and its members – from global engagement rates to individual transaction details. Have a clear view of how the loyalty program powers your business objectives.

Open Loyalty bridges the gap between program performance and the business bottom line, helping you acquire buy-in from leadership and other departments.

Do you want marketing campaigns that really boost customer engagement?

Open Loyalty’s engine and the team of loyalty and gamification experts will help you implement a successful loyalty program that grows profit margin and CLV.

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Customize the loyalty management solution

Solve your unique business case fast with a campaign builder, not developers

Create engaging loyalty programs based on customer behavior without a single line of code. No matter your industry, enjoy complete control of how you interact with members and draw precious customer insights.

Results not satisfactory? Quickly test and iterate customer segments, configurations, and different mechanics to increase customer loyalty.

Expert guidance

Work with experienced loyalty experts to achieve your goals

Validate your marketing campaigns with seasoned loyalty experts who have worked with big brands in multiple industries.

We provide ongoing support from setup to launch and beyond so you can focus on your program's success and increase customer lifetime value.

Choose reliability and minimize risk with a proven vendor

Part of an international capital group

We are a part of OEX SA, a well-established group of 15 companies with €167.3 million in revenue and €17.7 million in EBITDA generated in 2023

Recognized by Google and Deloitte

Open Loyalty was awarded the #1 Tech Rocketship during the Fast 50 Central Europe gala

100 loyalty and gamification experts

Our loyalty professionals work with you to ensure the success of your loyalty project no matter the industry or challenge

Supported with

Helping customers in 43 countries

We enable successful loyalty projects around the globe

120 ms

avg API response time

99.99%

guaranteed uptime

50 mln

transactions/year

800 mln

loyalty events/year

Sleep well with rock-solid security and scalability

Learn more about the technology

ISO and GDPR compliance

Open Loyalty is certified with ISO 27001 and ISO 9001 and fully covers the requirements of GDPR

OWASP and CWE certs

We are periodically tested against OWASP top 10 and CWE/SANS top 25 software errors by a specialized third parties

Global availability with AWS

By leveraging AWS infrastructure, we offer over 100 data centers worldwide and full data separation for every instance

See what customers say about working with us

Buyer frequency

"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."

Fritze von Berswordt

Managing Director, EQUIVA

3 months

For global omnichannel

"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."

Thomas Archer Bata

ALDO Group

72%

Points redemption rate

"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."

Chadi Al Abbassy

Loyalty & Partnerships Manager at Raqtan Group

60 mln+

Points issued

"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."