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Pricing

How does Open Loyalty pricing work?


You pay a one-time onboarding fee, then a recurring price made of three parts: platform fee, allowance fee and customer care plan. The allowance fee depends on how many members are active each month. Every package includes all features, APIs and a 24/7 SLA.

How your price is built

Your price has four parts.

Onboarding+Platform fee+Customer care plan+Allowance fee=Your price
Onboarding
One-time
A one-time fee for setting up your environments and the guidance to reach launch.

The scope depends on how much assistance you require, but always includes kick-off and pre-launch meetings, training session, and support SLA.
Platform fee
Recurring
The full platform, with all features, APIs and webhooks, a 24/7 SLA and 99.99% guaranteed availability, hosted on an isolated AWS instance in the region of choosing.
Customer care plan
Recurring
Ongoing support, from helpdesk support to a dedicated customer success manager and loyalty expert hours.

The scope is tailored on how much support you need, but always includes go-live support by a specialized team.
Allowance fee
Recurring
Hosting, storage and scaling, set by how many members are active in a month.

Provides cost predictability and growth headroom by leveraging economy of scale.

Frequently asked questions

Price and billing

How much does Open Loyalty cost?

We don't publish a list price because the same platform serves very different programs.

Your price is built from four parts: one-time onboarding, a platform fee, an allowance fee set by how many members are active, and a customer care plan. You only pay for members who are actually active.

Share your expected active members and we will build an estimate with you.

What do you need to estimate my pricing?

Three things: how many members you expect to be active in a month (and how that changes through the year), how much onboarding help you want, and the support level you need.

What counts as an active (billable) member?

A member is active, and billable, when they perform at least one loyalty event in a calendar month. Examples of loyalty events include winning points, claiming awards, advancing or completing a challenge, and making transactions.

Registered members who do nothing are not billed. We count individual members per calendar month, in aggregate across all your tenants and deployments, so the cost stays predictable.

The final definition is clarified during our agreement.

What is one-time and what is recurring?

Onboarding is a one-time fee. The platform fee, the allowance fee and the customer care plan are recurring.

All features, APIs, webhooks and new capabilities are part of the platform fee. The fees cover your staging and production environments, as well as the required level of customer care.

Is Open Loyalty right for your program?

Is there a minimum program size?

Open Loyalty is capable of handling programs with millions of active members. Very small programs, such as a single store or a small broker network, usually fit better with a ready-made loyalty app.

If you are not sure, tell us your expected active members and we will say honestly whether we fit.

Do we need developers?

Open Loyalty is API-first: your team or an integration partner connects it to your systems. Once live, campaigns and rules can be configured the way your team prefers: either via the no-code Admin UI, or via API.

Our team supports the integration during onboarding.

Do you build the customer-facing app?

No, but we have a network of partners that can help you.

Open Loyalty provides the loyalty engine and the Admin UI; your team or a partner builds the customer-facing app on our APIs. As a result, you have full control of how your program looks like to your end-users.

Can we test before we commit?

Yes, in two ways. You can navigate through the product tour, which shows a simplified experience of what you can expect from Open Loyalty's Admin Panel.

Request a proof of concept and you will work in a time-boxed staging environment with all APIs, webhooks and features.

Uptime, data and security

What SLA do you provide?

We offer 24/7 issues monitoring, with tickets prioritized based on the severity of the case. P1 response time is under 30 minutes and resolution in under 2 hours.

The guaranteed uptime is 99.99%.

Where is my data stored?

The choice is yours: we have storage options compliant with Europe, APAC and North America.

In a regular SaaS installation, data is stored anonymously on AWS servers, following GDPR and CCPA compliance.

How do you keep my data secure?

As an ISO/IEC 27001 certified company, we follow redundant safety measures, such as always using at-rest and in-transit encryption, separate Kubernetes namespaces and separate databases.

Is Open Loyalty open source?

No. Open Loyalty is Software as a Service (SaaS), as this is the model that serves our clients best.

What is included?

What is included, and what support do I get?

By choosing Open Loyalty, you receive full API access and Admin UI, no feature limits, and regular new releases with industry-proven features.

Our Loyalty Experts, Customer Success Managers and Technical Consultants help during both the Implementation and Go-Live phases, and the scope of included support varies depending on the chosen package.

See what customers say about working with us

Blonde woman in white and navy outfit gently touching a brown horse's face outdoors.
2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
Read more
Four diverse young adults posing happily outdoors, with ALDO brand text at the bottom.
3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Thomas Archer Bata, Aldo
Thomas Archer Bata
ALDO Group
Read more
Two cooks working
72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Chadi Al Abbassy, Raqtan
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
Read more
Football player about to kick a ball
60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Nicole Kusi
Nicole Kusi
Product Manager, United States Soccer Federation
Read more
Loyalty features

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