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Loyalty campaigns

Loyalty campaigns software

Open Loyalty is an API-first loyalty loyalty campaign software for optimizing customer retention through gamification and loyalty. Grow CLV without hurting profit margins

We helped 100+ enterprises build successful loyalty points programs

Loyalty campaign system to power up a successful gamified loyalty program

Launch loyalty campaigns

Foster long-lasting customer behaviors with a loyalty program that increases CLV

Maximize your return on investment by reducing reliance on margin-eroding discounts and other costly tactics. Build a future-proof program by developing and iterating campaigns with a wide set of gamification and loyalty features.

Create loyalty programs for customers to earn points, achieve tiers, receive vouchers or rewards, and much more. Implement any custom use case with an event-driven engine and configurable components.

Reward customer behaviors

Drive business metrics by rewarding actions relevant to your business

Improve key metrics such as new customers, transaction frequency, average order value, and retention by rewarding user actions you choose.

Reward customer that complete login streaks, shop frequently, write reviews, refer high-quality contacts, engage in leaderboards, and much more. Tailor campaigns to your specific business case.

Multiple mechanics

Mix and match loyalty mechanics to meet your unique business objectives

Go beyond simple points. Use the no-code loyalty campaign builder to combine tiered programs with referrals and gamification elements like badges and leaderboards, motivating specific user behaviors.

Introduce a points system for purchases, a tiered program for subscription services, or a referral system for B2B clients. Use badges to gamify the user journey no matter your industry.

Do you want to implement a gamified leaderboards program?

Introduce a powerful leaderboard into your ecosystems efficiently without the resource strain of building from scratch

Actionable analytics

Measure campaign performance and prove the ROI of your loyalty program

Track key metrics like customer lifetime value, engagement rates, and reward redemptions. Gain a clear understanding of what works and what doesn't for maximum impact.

Analyze the effectiveness of a country-wide tiered program, the performance of cohort referral campaign, or the redemption rate of rewards of a specific user.

Seamless integrations

Connect loyalty campaigns to your existing tech stack without friction

Leverage a headless, API-first architecture to integrate with your CRM, CDP, ESP, or POS systems. Maintain a unified customer view and ensure a consistent experience across all touchpoints.

Integrate with your E-commerce platform to offer instant discounts at checkout, or with your mobile app to send push notifications with personalized about the latest leaderboard.

Future-proof technology

Scale your loyalty program with an API-first platform built for growth

Leverage a robust, cloud-native architecture that can handle millions of users and transactions. Experiment with new loyalty mechanics and integrations to stay ahead of the competition.

Outsmart the competition by launching new campaigns rapidly and scaling your program to multiple cities or countries.

Frequently asked questions

What is loyalty campaign software and how can it benefit my business?

Loyalty campaign software is a platform designed to help businesses create, manage, and optimize customer loyalty programs. It enables you to build customized campaigns using various mechanics like points, tiers, rewards, and referrals.

By implementing Open Loyalty, you get to tools to significantly increase customer engagement, improve retention rates, and boost your average order value.

Case studies show that businesses using such tools have seen tangible results, such as a 41% increase in average order value and a doubling of buyer frequency.

How does Open Loyalty's campaign builder work, and what features does it offer?

Open Loyalty provides a no-code user-friendly campaign builder that allows marketers and product managers to create targeted loyalty programs without extensive technical knowledge.

The platform supports a wide range of loyalty and gamification mechanics, including achievements, challenges, wallets, and leaderboards. You can use these features to design highly personalized campaigns that resonate with your customers.

The builder allows for seamless integration with your existing systems via a robust API, which provides limitless application possibilities.

Can I track the performance of my loyalty campaigns in Open Loyalty?

Yes, Open Loyalty offers dedicated loyalty analytics to track performance both in a customer-level and in a campaign-level.

Dedicated dashboards allow you can analyze the effectiveness of different rewards, monitor user engagement, and gain valuable insights that help you optimize your programs for better results.

This data-driven approach ensures that your loyalty efforts are efficient and continually improving.

Can I connect my loyalty campaigns with other systems while using Open Loyalty?

You can leverage Open Loyalty's powerful loyalty API to connect the platform with existing business systems, such as e-commerce platforms, POS systems, marketing automation, platforms, CRMs., and much more

This ensures that your loyalty program is fully integrated with your tech stack, allowing for a smooth and efficient flow of data. The API-first approach means you have the freedom to build and customize your loyalty applications as needed.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50 mln
transactions/year
800 mln
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know-how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction