Loyalty campaigns
Loyalty campaigns software
Open Loyalty is an API-first loyalty loyalty campaign software for optimizing customer retention through gamification and loyalty. Grow CLV without hurting profit margins

We helped 100+ enterprises build successful loyalty points programs
Loyalty campaign system to power up a successful gamified loyalty program

Foster long-lasting customer behaviors with a loyalty program that increases CLV
Maximize your return on investment by reducing reliance on margin-eroding discounts and other costly tactics. Build a future-proof program by developing and iterating campaigns with a wide set of gamification and loyalty features.
Create loyalty programs for customers to earn points, achieve tiers, receive vouchers or rewards, and much more. Implement any custom use case with an event-driven engine and configurable components.
Drive business metrics by rewarding actions relevant to your business
Improve key metrics such as new customers, transaction frequency, average order value, and retention by rewarding user actions you choose.
Reward customer that complete login streaks, shop frequently, write reviews, refer high-quality contacts, engage in leaderboards, and much more. Tailor campaigns to your specific business case.


Mix and match loyalty mechanics to meet your unique business objectives
Go beyond simple points. Use the no-code loyalty campaign builder to combine tiered programs with referrals and gamification elements like badges and leaderboards, motivating specific user behaviors.
Introduce a points system for purchases, a tiered program for subscription services, or a referral system for B2B clients. Use badges to gamify the user journey no matter your industry.
Introduce a powerful leaderboard into your ecosystems efficiently without the resource strain of building from scratch
Measure campaign performance and prove the ROI of your loyalty program
Track key metrics like customer lifetime value, engagement rates, and reward redemptions. Gain a clear understanding of what works and what doesn't for maximum impact.
Analyze the effectiveness of a country-wide tiered program, the performance of cohort referral campaign, or the redemption rate of rewards of a specific user.


Connect loyalty campaigns to your existing tech stack without friction
Leverage a headless, API-first architecture to integrate with your CRM, CDP, ESP, or POS systems. Maintain a unified customer view and ensure a consistent experience across all touchpoints.
Integrate with your E-commerce platform to offer instant discounts at checkout, or with your mobile app to send push notifications with personalized about the latest leaderboard.
Scale your loyalty program with an API-first platform built for growth
Leverage a robust, cloud-native architecture that can handle millions of users and transactions. Experiment with new loyalty mechanics and integrations to stay ahead of the competition.
Outsmart the competition by launching new campaigns rapidly and scaling your program to multiple cities or countries.

Frequently asked questions
Loyalty campaign software is a platform designed to help businesses create, manage, and optimize customer loyalty programs. It enables you to build customized campaigns using various mechanics like points, tiers, rewards, and referrals.
By implementing Open Loyalty, you get to tools to significantly increase customer engagement, improve retention rates, and boost your average order value.
Case studies show that businesses using such tools have seen tangible results, such as a 41% increase in average order value and a doubling of buyer frequency.
Open Loyalty provides a no-code user-friendly campaign builder that allows marketers and product managers to create targeted loyalty programs without extensive technical knowledge.
The platform supports a wide range of loyalty and gamification mechanics, including achievements, challenges, wallets, and leaderboards. You can use these features to design highly personalized campaigns that resonate with your customers.
The builder allows for seamless integration with your existing systems via a robust API, which provides limitless application possibilities.
Yes, Open Loyalty offers dedicated loyalty analytics to track performance both in a customer-level and in a campaign-level.
Dedicated dashboards allow you can analyze the effectiveness of different rewards, monitor user engagement, and gain valuable insights that help you optimize your programs for better results.
This data-driven approach ensures that your loyalty efforts are efficient and continually improving.
You can leverage Open Loyalty's powerful loyalty API to connect the platform with existing business systems, such as e-commerce platforms, POS systems, marketing automation, platforms, CRMs., and much more
This ensures that your loyalty program is fully integrated with your tech stack, allowing for a smooth and efficient flow of data. The API-first approach means you have the freedom to build and customize your loyalty applications as needed.
Choose reliability and minimize risk with a proven vendor
Part of an international capital group

Recognized by Google, Deloitte, and Gartner

100 loyalty and gamification experts


Helping customers in 45 countries
Sleep well with rock-solid security and scalability
ISO and GDPR compliance
