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Loyalty badges

Gamification badges that motivate loyalty members

Reward customers with loyalty badges and use gamification to drive engagement, CLV, and other business results
Custom badges

Loyalty points software that covers the essential and allows

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User receives badge “Royal” upon collecting 3,000 points

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Offer “Seasonal shopper” badge for buying during Black Friday

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Spending 1,000 points grants badge “Mega Shopper” for 3 months

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Award yearly anniversary badges every account birthday

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Facebook-like “Top contributor” status to very active members

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Provide a sale coupon only to members with “Seasoned” badge

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Members who write three reviews get badge “Influencer”

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Assign a permant 10% off to “Veteran” badge holders

Custom badges

Introduce gamification and engage customers with badges

Configure loyalty campaigns in the Open Loyalty gamification software and award badges to members who achieve specific goals.
Use various triggers, such as transactions, referrals, achievements, or customer behavior, to award loyalty badges and unlock customer benefits. Prominently display earned badges to create a sense of competition among your customers.
Badges earned by the members
Tracking customers with specific badges
Analytics

Track results driven by badges and optimize your business logic

Monitor badge-based and regular campaigns to see which are the most popular. Use insights to improve your loyalty marketing and deliver more business results with gamification.
FAQ

Gamification badges frequently asked questions

What are loyalty badges, and how can they benefit my loyalty program?

Loyalty badges are digital rewards that customers can earn by completing specific actions or reaching certain milestones. They act as a visual representation of achievement, motivating customers to engage more with your brand. Integrating badges into your loyalty program enhances user interaction and increases engagement, while also giving customers a sense of accomplishment. It fosters customer loyalty and retention by making participation fun and rewarding.

What types of behaviors can I reward with loyalty badges?

Loyalty badges can reward a variety of customer behaviors, such as frequent purchases, social media engagement, referrals, or participating in promotional campaigns. Open Loyalty's platform gives you the flexibility to create badges for actions that align with your business goals. Whether it's celebrating a customer’s 10th purchase, acknowledging a referral, or incentivizing reviews, badges motivate customers to take desired actions, enhancing their overall experience with your brand.

How do badges improve customer retention in a loyalty program?

Badges are powerful tools for boosting customer retention by creating a sense of achievement and progression. They encourage customers to complete specific actions, leading them to engage with your brand more often. This gamification element makes loyalty programs more interactive and exciting. When customers earn badges for their efforts, they feel rewarded and are more likely to continue participating in your program, thus fostering long-term loyalty and repeat business.

Is the badge feature in Open Loyalty scalable for large enterprise programs?

Absolutely. Open Loyalty's badge feature is designed to scale, making it specially suitable for large enterprises. The gaming badges platform supports extensive customization and tracking capabilities, allowing you to create a badge system that grows with your program. As your loyalty program expands, you can add new badges, adjust existing criteria, and track customer engagement across a large user base without compromising performance.

Can I integrate badges with other loyalty program features in Open Loyalty?

Yes, badges can be seamlessly integrated with other features within Open Loyalty, such as points, levels, and rewards. For example, earning an achievement might grant both a badge and additional points or grant access to exclusive offers. By combining badges with these features, you can create a more comprehensive and engaging loyalty program. This integration allows you to offer a richer, more rewarding experience for customers, driving deeper loyalty and higher engagement.

How can loyalty badges be customized within Open Loyalty's platform?

Open Loyalty allows you to fully customize loyalty badges to align with your brand’s goals. You can define the criteria for earning badges, set milestones, and name the gamification as appropriate. Whether you want to create badges for frequent purchases, social engagement, or completing special challenges, the platform gives you the flexibility to build a tailored badge system that motivates and excites your customers.

We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience

Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA

We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability

Nicole Kusi
Nicole Kusi
Product Manager, United States Soccer Federation

The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers

Thomas Archer Bata
Thomas Archer Bata
ALDO Group
Loyalty features

Building blocks to create business logic of any shape

Success stories

See how Open Loyalty helps brands grow their business

limango

limango used gamification to drive user engagement and triple buying frequency
Banner - client Equiva

EQUIVA

EQUIVA doubled purchase frequency and saved EUR 68.000 with loyalty app-powered referrals

dacadoo

dacadoo’s digital health app boosted user activation by 62% with gamification