Loyalty badges
Gamification badges system
Open Loyalty is an API-first engine for introducing badges in gamified loyalty programs at scale, increasing Customer Lifetime Value.
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We helped 100+ enterprises build successful loyalty points programs
The gamification badges system to create a successful loyalty program

Engage customers to perform different activities by granting badges
Award badges to members who achieve goals set by you by configuring loyalty campaigns in the Open Loyalty gamification software.
Use multiple triggers, such as referrals, achievements, transactions, or customer behavior to award loyalty badges and unlock customer benefits. Prominently display earned badges in every touchpoint to create a sense of competition among your customers.
Reward users at every moment of their journey
Create an engaging experience that rewards customers consistently with fancy badges, exclusive tiers, points bonuses, discount coupons, and much more.
For example, give away the coveted badge “VIP” and the tier “gold” only to veteran users who have logged in frequently in the last year and met other conditions relevant to your business.
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Use engaging badges to power up a profitable loyalty program
Monitor badge-based and regular campaigns to see which are the most popular. Use insights to improve your loyalty marketing and deliver more business results with gamification.
Avoid the discount trap, which erodes profit margins. Instead, create a base of loyal users who keep coming for more and having fun spending time with your brand.
Open Loyalty will allow you to introduce a powerful badges engine into your ecosystems efficiently, without the resource strain of building from scratch.
Frequently asked questions
Loyalty badges are digital rewards that customers can earn by completing specific actions or reaching certain milestones. They act as a visual representation of achievement, motivating customers to engage more with your brand.
Integrating badges into your loyalty program enhances user interaction and increases engagement, while also giving customers a sense of accomplishment. It fosters customer loyalty and retention by making participation fun and rewarding.
Loyalty badges can reward a variety of customer behaviors, such as frequent purchases, social media engagement, referrals, or participating in promotional campaigns. Open Loyalty's platform gives you the flexibility to create badges for actions that align with your business goals.
Whether it's celebrating a customer’s 10th purchase, acknowledging a referral, or incentivizing reviews, badges motivate customers to take desired actions, enhancing their overall experience with your brand.
Badges are powerful tools for boosting customer retention by creating a sense of achievement and progression. They encourage customers to complete specific actions, leading them to engage with your brand more often. This gamification element makes loyalty programs more interactive and exciting.
When customers earn badges for their efforts, they feel rewarded and are more likely to continue participating in your program, thus fostering long-term loyalty and repeat business.
Absolutely. Open Loyalty's badge feature is designed to scale, making it specially suitable for large enterprises. The gaming badges platform supports extensive customization and tracking capabilities, allowing you to create a badge system that grows with your program.
As your loyalty program expands, you can add new badges, adjust existing criteria, and track customer engagement across a large user base without compromising performance.
Yes, badges can be seamlessly integrated with other features within Open Loyalty, such as points, levels, and rewards. For example, earning an achievement might grant both a badge and additional points or grant access to exclusive offers.
By combining badges with other gamification mechanics, you can create a more comprehensive and engaging loyalty program. This integration allows you to offer a richer, more rewarding experience for customers, driving deeper loyalty and higher engagement.
Open Loyalty allows you to fully customize loyalty badges to align with your brand’s goals. You can define the criteria for earning badges, set milestones, and name the gamification as appropriate.
Whether you want to create badges for frequent purchases, social engagement, or completing special challenges, the platform gives you the flexibility to build a tailored badge system that motivates and excites your customers.
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