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Loyalty badges

Gamification badges system

Open Loyalty is an API-first engine for introducing badges in gamified loyalty programs at scale, increasing Customer Lifetime Value.

We helped 100+ enterprises build successful loyalty points programs

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The gamification badges system to create a successful loyalty program

Custom badges

Engage customers to perform different activities by granting badges

Award badges to members who achieve goals set by you by configuring loyalty campaigns in the Open Loyalty gamification software.

Use multiple triggers, such as referrals, achievements, transactions, or customer behavior to award loyalty badges and unlock customer benefits. Prominently display earned badges in every touchpoint to create a sense of competition among your customers.

Gamified badges

Reward users at every moment of their journey

Create an engaging experience that rewards customers consistently with fancy badges, exclusive tiers, points bonuses, discount coupons, and much more.

For example, give away the coveted badge “VIP” and the tier “gold” only to veteran users who have logged in frequently in the last year and met other conditions relevant to your business.

Badge analytics

Use engaging badges to power up a profitable loyalty program

Monitor badge-based and regular campaigns to see which are the most popular. Use insights to improve your loyalty marketing and deliver more business results with gamification.

Avoid the discount trap, which erodes profit margins. Instead, create a base of loyal users who keep coming for more and having fun spending time with your brand.

Do you need to introduce a loyalty badges system?

Open Loyalty will allow you to introduce a powerful badges engine into your ecosystems efficiently, without the resource strain of building from scratch.

Frequently asked questions

What are loyalty badges, and how can they benefit my loyalty program?

Loyalty badges are digital rewards that customers can earn by completing specific actions or reaching certain milestones. They act as a visual representation of achievement, motivating customers to engage more with your brand.

Integrating badges into your loyalty program enhances user interaction and increases engagement, while also giving customers a sense of accomplishment. It fosters customer loyalty and retention by making participation fun and rewarding.

What types of behaviors can I reward with loyalty badges by using Open Loyalty?

Loyalty badges can reward a variety of customer behaviors, such as frequent purchases, social media engagement, referrals, or participating in promotional campaigns. Open Loyalty's platform gives you the flexibility to create badges for actions that align with your business goals.

Whether it's celebrating a customer’s 10th purchase, acknowledging a referral, or incentivizing reviews, badges motivate customers to take desired actions, enhancing their overall experience with your brand.

How do badges improve customer retention in a loyalty program?

Badges are powerful tools for boosting customer retention by creating a sense of achievement and progression. They encourage customers to complete specific actions, leading them to engage with your brand more often. This gamification element makes loyalty programs more interactive and exciting.

When customers earn badges for their efforts, they feel rewarded and are more likely to continue participating in your program, thus fostering long-term loyalty and repeat business.

Is the badge feature in Open Loyalty scalable for large enterprise programs?

Absolutely. Open Loyalty's badge feature is designed to scale, making it specially suitable for large enterprises. The gaming badges platform supports extensive customization and tracking capabilities, allowing you to create a badge system that grows with your program.

As your loyalty program expands, you can add new badges, adjust existing criteria, and track customer engagement across a large user base without compromising performance.

Can I integrate badges with other loyalty program features in Open Loyalty?

Yes, badges can be seamlessly integrated with other features within Open Loyalty, such as points, levels, and rewards. For example, earning an achievement might grant both a badge and additional points or grant access to exclusive offers.

By combining badges with other gamification mechanics, you can create a more comprehensive and engaging loyalty program. This integration allows you to offer a richer, more rewarding experience for customers, driving deeper loyalty and higher engagement.

How can loyalty badges be customized within Open Loyalty's platform?

Open Loyalty allows you to fully customize loyalty badges to align with your brand’s goals. You can define the criteria for earning badges, set milestones, and name the gamification as appropriate.

Whether you want to create badges for frequent purchases, social engagement, or completing special challenges, the platform gives you the flexibility to build a tailored badge system that motivates and excites your customers.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50M
transactions/year
800M
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know-how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction
Custom badges

Loyalty points software that covers the essential and allows

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User receives badge “Royal” upon collecting 3,000 points

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Offer “Seasonal shopper” badge for buying during Black Friday

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Spending 1,000 points grants badge “Mega Shopper” for 3 months

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Award yearly anniversary badges every account birthday

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Facebook-like “Top contributor” status to very active members

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Provide a sale coupon only to members with “Seasoned” badge

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Members who write three reviews get badge “Influencer”

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Assign a permant 10% off to “Veteran” badge holders