Loyalty cards mechanic

Loyalty cards software

Open Loyalty is an API-first engine for introducing gamified loyalty cards to grow CLV without hurting profit margins

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Recognized by

We helped 100+ enterprises build successful loyalty card programs

Loyalty cards software that drives long-lasting results

+41%

Average order value

limango used a gamified loyalty program to boost customer lifetime value

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Buyer frequency

EQUIVA saved €68.000 in the first months after introducing gamified referrals

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+62%

Active users

dacadoo increased user engagement by introducing mobile gamification features

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The loyalty cards platform to create successful gamified loyalty programs

Unique loyalty cards

Link all member interactions across different platforms to a unique ID

Ensure all member interactions are linked to the unique identifiers of your choice, simplifying data collection and management.

Receive and send interaction data to other platforms in real time via API and webhooks. For example, when a customer completes a purchase and receives points, send detailed logs to the CRM and BI.

Omnichannel loyalty cards

Use loyalty cards to identify and track customer interactions everywhere

Implement loyalty cards to recognize and track customers across all touchpoints, such as phone, web app, and in-store.

Match loyalty IDs with transactional and behavioral data and achieve a complete customer view, enabling tailored experiences that drive engagement.

Business KPI benefits

Increase customer transaction frequency with gamified campaigns

Incentivize customers to return frequently, boosting transaction volume, average order value, and campaign ROI.

Implement reward structures and exclusive offers tied to individual loyalty cards. Since cards are unique, it’s easy to spot and curb fraud before it happens.

Do you want to implement a gamified loyalty cards program?

Introduce a powerful cards and gamification engine into your ecosystems efficiently without having to build from scratch

Book a demo

Loyalty cards analytics

Connect IDs to behavioral data and deepen customer understanding

Associate every loyalty ID with profile attributes and transaction history, building a complete picture of customer behavior. Track all information in dedicated charts.

Understand customer behavior by linking their loyalty IDs with profile attributes, transaction history, and custom events relevant to your business, such as logins completed, steps walked, or videos watched.

Rich loyalty cards profiles

Acquire zero-party data and deep customer insights for personalization

Enrich customer profiles by launching gamified loyalty campaigns that reward customers for sharing personal information.

Create rich member profiles by running gamified loyalty campaigns. Incentivize customers to share information, collecting richer data for targeted marketing.

Loyalty cards targeting

Group and target customers based on multiple attributes of your choice

Leverage loyalty ID data to build dynamic customer segments. Create programs based on tiers, wallets, leaderboards and more for targeted communication strategies.

Utilize loyalty card segmentation to create dynamic segments. For example, select only the top shoppers of last Black Friday to create a dedicated campaign that boosts repeat purchases.

Choose reliability and minimize risk with a proven vendor

Part of an international capital group

We are a part of OEX SA, a well-established group of 15 companies with €199 million in revenue, €48 million in net assets, and €23 million in EBITDA generated in 2024

Recognized by Google, Deloitte, and Gartner

Open Loyalty was awarded Deloitte and Google's #1 Tech Rocketship. We were also featured in Gartner’s Market Guide for Loyalty Program Vendors

100 loyalty and gamification experts

Our loyalty professionals work with you to ensure the success of your loyalty project no matter the industry or challenge

Supported by

Helping customers in 45 countries

We enable successful loyalty projects around the globe

120 ms

avg API response time

99.99%

guaranteed uptime

50 mln

transactions/year

800 mln

loyalty events/year

Sleep well with rock-solid security and scalability

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ISO and GDPR compliance

Open Loyalty is certified with ISO 27001 and ISO 9001 and fully covers the requirements of GDPR

OWASP and CWE certs

We are periodically tested against OWASP top 10 and CWE/SANS top 25 software errors by a specialized third parties

Global availability with AWS

By leveraging AWS infrastructure, we offer over 100 data centers worldwide and full data separation for every instance

See what customers say about working with us

Buyer frequency

"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."

Fritze von Berswordt

Managing Director, EQUIVA

3 months

For global omnichannel

"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."

Thomas Archer Bata

ALDO Group

72%

Points redemption rate

"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."

Chadi Al Abbassy

Loyalty & Partnerships Manager at Raqtan Group

60 mln+

Points issued

"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."