Cloud loyalty
Cloud loyalty software
Open Loyalty is a cloud-native loyalty platform for enterprises that need to launch, scale, and evolve loyalty programs – without the overhead of managing infrastructure.
We helped 100+ enterprises build successful loyalty points programs
Points software that drives result
The cloud loyalty platform to launch, run, and scale your program
 Launch your loyalty program without building infrastructure from scratch
Choose from 50+ pre-built loyalty and gamification mechanics and configure them for your program without custom infrastructure work. Avoid the need to provision, deploy, or maintain servers before go-live by leveraging Open Loyalty's cloud delivery model.
Shift your team's effort from infrastructure to the customer experience and get to market in weeks rather than months.
Handle any traffic volume without performance trade-offs or manual intervention
Open Loyalty scales automatically to meet the demand of your customers – from standard daily traffic to peak campaign moments – without manual infrastructure changes. Process 50 million transactions and 800 million loyalty events per year with 120 ms average API response time.
Maintain 99.99% uptime regardless of traffic spikes, seasonal peaks, or rapid program growth.
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Enjoy all updates without the cost and risk of migrations
Open Loyalty deploys updates to all cloud customers automatically – new features, performance improvements, and security patches included. Eliminate the overhead of upgrade cycles, migration planning, and version compatibility testing.
Your program benefits from every new capability as soon as it ships, with no disruption to live operations.
 Open Loyalty lets you introduce a powerful loyalty engine into your ecosystem efficiently – without the resource strain of building and maintaining infrastructure from scratch.
Connect your loyalty program to every platform in your existing tech stack
Connect loyalty and gamification to CRMs, CDPs, marketing automation platforms, eCommerce systems, ERPs, BI tools, POS systems, mobile apps, and more by using Open Loyalty's API-first architecture.
Use API calls, webhooks, and recurring data exports to build data flows that fit your architecture. Integrate once and run loyalty consistently across every channel your customers use.
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Run on infrastructure that meets enterprise security and data requirements
Open Loyalty is GDPR-compliant and certified ISO 27001 and ISO 9001, hosted on AWS with regional data centers and 24/7 monitoring. Each client operates on an independent database instance with full namespace and data separation.
Satisfy compliance and data residency requirements without additional security engineering on your side.
Build any customer-facing experience on top – without being locked into a front end
Open Loyalty's headless architecture separates loyalty logic from the presentation layer, giving your team full control over how the program is experienced by customers.
Connect to any frontend – mobile app, web, in-store kiosk, or third-party platform – via API. Customize the customer experience without touching the loyalty engine underneath.
Frequently asked questions
Cloud loyalty software is a loyalty platform delivered as a managed SaaS service, where the vendor handles infrastructure provisioning, scaling, updates, and security – so your team can focus on program design and customer experience rather than technical operations.
With Open Loyalty's cloud platform, you access 50+ pre-built loyalty and gamification mechanics immediately, without provisioning servers or building deployment pipelines.
Configuration and integration replace infrastructure work, which reduces time to market from months to weeks and lowers the technical overhead required to go live.
Open Loyalty scales automatically based on demand without any manual intervention.
The cloud loyalty platform is built on AWS infrastructure and handles 50 million transactions and 800 million loyalty events per year, maintaining 99.99% uptime and 120 ms average API response time regardless of load.
Yes. Open Loyalty's API-first architecture is designed for integration with any system – CRMs, CDPs, eCommerce platforms, ERPs, marketing automation tools, POS systems, BI tools, and mobile apps.
Use API calls, webhooks, and data exports to connect loyalty data with the systems your team already uses.
Headless means the loyalty logic and the customer-facing experience are fully decoupled.
Open Loyalty handles points, tiers, campaigns, and rewards via API, while your team controls how those mechanics are presented – in a mobile app, website, in-store touchpoint, or any other interface – without constraints on design or technology choice.
Open Loyalty deploys updates automatically to all cloud customers, including new features, security patches, and performance improvements.
There are no migration projects or upgrade cycles to manage on your side. Your program stays current and benefits from new capabilities as soon as they are released.
Choose reliability and minimize risk with a proven vendor
Part of an international capital group
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Recognized by Google, Deloitte, and Gartner
100 loyalty and gamification experts
Helping customers in over 45 countries
Sleep well with rock-solid security and scalability
ISO and GDPR compliance
OWASP and CWE certifications
Global availability with AWS
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