Points mechanic
Loyalty points system
Open Loyalty is an API-first engine for introducing points-based and gamified loyalty programs at scale to increase Customer Lifetime Value.
We helped 100+ enterprises build successful loyalty points programs
The points software to create a successful loyalty program
Introduce reward point campaigns based on your chosen transaction attributes
Define the points earned based on transaction attributes, such as shopping in person or via your online store. Combine rules with time, segment, location, and more.
Work with predefined rules or add custom ones to engage customers and increase Customer Lifetime Value among loyalty members. Employ a data-driven approach to optimize the customer journey and increase sales.
Build a points-based loyalty program that rewards customers for specific behaviors
Reward loyal members and repeat customers with behavioral earning rules based on their actions. Encourage customers to refer new customers, subscribe to your newsletter, add product review, fill out their profiles, add products to the wishlist, and more.
Configure custom events and reward customers with more points for activities unique to your business and loyalty programs.
Manage point transfers in your loyalty program manually or automatically
Monitor every point transfer in your loyalty program, including earning and spending points. Configure digital wallets for storing points and stay updated with the extended points liability management module.
Manually add point transfers or import them automatically from third-party systems via the Open Loyalty API. Access customer data to determine their point balance, including active, pending, burned, or expired points.
Open Loyalty will allow you to introduce a powerful points engine into your ecosystems efficiently, without the resource strain of building from scratch.
Allow members to spend their loyalty points in any way they want
Design the most effective redemption mechanics for your business. Let customers use their points to redeem loyalty program rewards and coupons or turn them into a payment method.
For more gamified programs, use point-based tiers that recalculate automatically according to the schedule you set.
Monitor and analyze points wallets with ease, from a high-level to a detailed zoom-in
Use an advanced loyalty points dashboard to track the performance of your points wallets. Preview the currency balance by point types over various time frames.
Use Open Loyalty for precise points reporting and cost forecasting. View specialized loyalty program metrics, such as Redemption Rate and Breakage Rate, to optimize customer engagement and build customer loyalty.
Secure your loyalty program against fraud with earning rules and limits
Open Loyalty helps you build anti-fraud rules inside your points programs to keep your budget in check and stay one step ahead of fraudsters. Set limits to the total number of earnable reward points per campaign and member.
Set budget limits in your loyalty strategy to prevent overspending and fraud, making campaign management hassle-free.
Frequently asked questions
A loyalty points system rewards customers for their engagement and purchases by granting them points, which can later be redeemed for discounts, products, or exclusive services.
Implementing this points system helps businesses boost customer retention, encourage repeat purchases, and increase customer lifetime value.
Open Loyalty's points system allows businesses to define custom rules so customers earn points in multiple digital wallets and spend them with loyalty rewards. Customers can accumulate points through purchases, referrals, or other predefined activities and later redeem them based on rules set by the business.
Additionally, Open Loyalty’s campaigns can combine points with other loyalty and gamification mechanics to incentivize customers to perform desired actions. From tiers to exclusive perks and chances to earn rewards, Open Loyalty offers many ways to motivate customers. The platform offers flexibility to adjust the system to align with your business goals.
Yes, Open Loyalty allows you to customize the rules for earning and redeeming points. You can configure different actions (e.g., purchases, social media shares, and referrals) and set thresholds for point redemption, ensuring the system works specifically for your customer base. Such limits also help prevent fraud, ensuring the user base comprises loyal customers only.
Yes, you can integrate Open Loyalty with various platforms, including popular eCommerce systems, CRMs and marketing tools. Integrations can combine APIs, webhooks, and recurring data exports. A well-executed integration ensures that your loyalty program runs seamlessly alongside your existing tech stack and that data flows smoothly on multiple channels, online and in-store.
Additionally, the customer support team offers extensive documentation and is ready to help especially in situations such as before the go-live.
Open Loyalty offers robust analytics and reporting tools to track the effectiveness of your loyalty and rewards programs. You can monitor key metrics like customer engagement and points redemption rates, enabling you to optimize your strategy in real time.
Statistics are available on all levels. For example, admins with sufficient permission can analyze how particular members earn points and redeem rewards. They can also see charts with high-level statistics such as cumulative points rewarded and spent to later export data to third party apps.
Yes, the Open Loyalty loyalty platform allows you to reward customers for various non-purchase actions. For example, you can award points for behaviors like referring new customers, logging in frequently, shopping with multiple brands, leaving product reviews, or engaging with your company on social media, creating a more holistic customer engagement experience.
Choose reliability and minimize risk with a proven vendor
Part of an international capital group
Recognized by Google and Deloitte
100 loyalty and gamification experts
Helping customers in 43 countries
Sleep well with rock-solid security and scalability
ISO and GDPR compliance
OWASP and CWE certs
Global availability with AWS
See what customers say about working with us
