🎥 Free Webinar: Product Managers’ Guide to Loyalty Program Implementation.
Save your Seat
Loyalty points engine

Loyalty points system for increasing customer retention

Create points-based customer loyalty programs with various earning rules. 
Build customer loyalty by rewarding customers for their purchases or behavior
Book a demo
Get product sheet
2X
Buyers frequency

“We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience.”

Fritze von Berswordt
Managing Director, EQUIVA
Read full case study
7X
USER RETENTION

“With Open Loyalty we can create user engagement campaigns much more easily and fulfill the requirements of our clients with less restrictions.”

Jonas Minke
Head of Product at dacadoo
Read full case study

"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."

Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
Read full case study

"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."

Nicole Kusi
Product Manager, United States Soccer Federation
Read full case study

"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API"

Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
Read full case study

"With Open Loyalty, we can create highly customized and flexible product features that go beyond the limitations of its competitors."

Roman Skrypnyk
CMO at Utorg
Transactional earning rules

Introduce reward point campaigns based on your chosen transaction attributes

Use transactional earning rules to define how many points can be earned based on transaction attributes, such as shopping in person or via your online store. Combine rules with time, segment, location, and more.

Work with predefined rules or add custom ones to engage customers and increase customer lifetime value among loyalty members. Employ a data-driven approach to optimize the customer journey and increase sales.
Behavioral earning rules

Build a points-based loyalty program that rewards customers for specific behaviors

Reward loyal members and repeat customers with behavioral earning rules based on actions they have taken. Encourage customers to refer new customers, subscribe to your newsletter, make repeat purchases, and much more.

Configure custom events and reward customers with different amount of points for activities unique to your business and loyalty programs.
Want to add a flexible points system 
to your loyalty program?

Open Loyalty helps you motivate members by rewarding them units for performing actions you choose.

Book a demo
Points liability management

Manage point transfers in your loyalty program manually or automatically

Monitor every point transfer in your loyalty program, including earning and spending points. Configure digital wallets for storing points and stay updated with the extended points liability management module.

‍

Add point transfers manually or import them from third-party systems via the Open Loyalty API if needed. Access customer data to determine the number of points, including active, pending, burned, or expired points.

Points limitations

Define earning rules and limits to secure your loyalty program against fraud

The Open Loyalty points program helps you keep your budget in check and stay one step ahead of fraudsters. With the campaign limitations feature, you can set limits for the total number of earnable reward points. Decide on the number of available points per campaign and member.

Use budget limits as a security measure to prevent overspending and fraud, making campaign management hassle-free. Keep your budget in check and stay one step ahead of fraudsters.
Various redemption mechanics

Allow members to spend their loyalty points in many different ways

Design the most effective redemption mechanics for your business. Let customers use their points to redeem loyalty program rewards, coupons or turn them into a payment method.

‍

For more gamified programs, use point-based tiers that will recalculate automatically according to the schedule you set. Read more about the loyalty tier module.

FAQ

Loyalty points system frequently asked questions

What is a loyalty points system, and how can it benefit my business?

A loyalty points system rewards customers for their engagement and purchases by granting them points, which can later be redeemed for discounts, products, or exclusive services. Implementing this system helps businesses boost customer retention, encourages customer repeat purchases, and increases overall customer lifetime value.

How does Open Loyalty’s points system work?

Open Loyalty's points system allows businesses to define custom rules for earning and redeeming points in multiple digital wallets. Customers can accumulate points through purchases, referrals, or other predefined activities, and later redeem them based on rules set by the business. The platform offers flexibility to adjust the system to align with your business goals.

Can I customize how customers earn and redeem points?

Yes, Open Loyalty provides full flexibility to customize the rules for earning and redeeming points. You can configure different actions (e.g., purchases, social media shares, referrals) and set thresholds for when points can be redeemed, ensuring the system works specifically for your customer base.

Can Open Loyalty’s points system integrate with my existing eCommerce platform?

Yes, Open Loyalty can be integrated with a variety of platforms, including popular eCommerce systems, as well as CRMs and marketing tools. The integration can be done in many ways: through API, webhooks, and recurring data exports. This ensures that your loyalty program runs seamlessly alongside your existing tech stack.

How can I track the performance of my loyalty points program?

Open Loyalty offers robust analytics and reporting tools that allow you to track the effectiveness of your loyalty program. You can monitor key metrics like customer engagement and points redemption rates, enabling you to optimize your strategy in real-time.

Can I reward customers for non-purchase actions, like referrals or reviews?

Yes, Open Loyalty allows you to reward customers for various non-purchase actions. You can award points for behaviors like referring new customers, logging in frequently, leaving product reviews, or engaging with your brand on social media, creating a more holistic customer engagement experience.