Loyalty points system for increasing customer retention and engagement

Create points-based customer loyalty programs with various earning rules.
Build customer loyalty by rewarding customers for their purchases, behavior, or specific interactions.

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Use cases

Loyalty points software that covers the essentials and allows

Create earning rules based on transactions

Manage points liability

Set earning rules based on behavior, e.g., registration, purchases, and birthdays

Upload multiple points transfers

Set earning rules based on events from 3rd party systems

Set points to expire after some time – per wallet and per campaign

Create earning rules based on referrals

Define points pending rules

Transactional earning rules

Introduce reward point campaigns based on your chosen transaction attributes

Use transactional earning rules to define how many points can be earned based on transaction attributes, such as shopping in person or via your online store. Combine rules with time, segment, location, and more.

Work with predefined rules or add custom ones to engage customers and increase customer lifetime value among loyalty members.

Behavioral earning rules

Build a points-based loyalty program that rewards customers for specific behaviors

Reward loyal customers with behavioral earning rules based on actions they have taken. Encourage customers to perform actions such as referring new customers, subscribing to your newsletter, making repeat purchases, and much more.

Configure custom events and give different amount of points for activities unique to your business.

Points liability management

Manage point transfers in your loyalty program manually or automatically

Monitor every point transfer in your loyalty program, including earning and spending points. Configure digital wallets for storing points and stay updated with the extended points liability management module.

Add point transfers manually or import them from third-party systems via the Open Loyalty API if needed. Access customer data to determine the number of points, including active, pending, burned, or expired points.

Points limitations

Define earning rules and limits to secure your loyalty program against fraud

The Open Loyalty points program helps you keep your budget in check and stay one step ahead of fraudsters. With the campaign limitations feature, you can set limits for the total number of earnable reward points. Decide on the number of available points per campaign and member.

Use budget limits as a security measure to prevent overspending and fraud, making campaign management hassle-free. Keep your budget in check and stay one step ahead of fraudsters.

Various redemption mechanics

Allow members to spend their loyalty points in many different ways

Design the most effective redemption mechanics for your business. Let customers use their points to redeem loyalty program rewards, coupons or turn them into a payment method.

For more gamified programs, use point-based tiers that will recalculate automatically according to the schedule you set. Read more about the loyalty tier module.

Loyalty features