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The loyalty landscape is transforming. As digital innovation accelerates, the need for flexible, composable loyalty solutions that deliver seamless, omnichannel customer experiences has never been greater. The recently released Integrated Loyalty Report 2025 by Omnivy.io dives deep into these challenges and opportunities, offering a comprehensive guide for businesses striving to elevate their loyalty strategies.
Businesses that succeed in 2025 and beyond will be those that embrace composable architectures, API-first platforms, and seamless integrations to deliver innovative, customer-centric experiences.
Omnivy.io's Integrated Loyalty Report 2025 highlights these transformative trends with actionable insights, and Open Loyalty is well-positioned to lead the charge.
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Cezary Olejarczyk, CEO of Open Loyalty, emphasizes the advantages of tech-driven companies adopting composable solutions:
"Tech-driven companies – those that view technology as a core advantage – are set to outpace those that merely adopt it because they have to. By combining world-class API-first solutions with custom-built services and products, they build adaptable platforms that put them in a much better position for the next few years. Integration, in this context, becomes the backbone of flexibility and resilience, enabling businesses to connect specialized tools seamlessly."
Cezary highlights how a composable architecture empowers product teams to:
This approach ensures that loyalty and gamification strategies are implemented faster in loyalty programs while fostering long-term scalability.
A staggering 47% of loyalty managers identify inadequate system integration as the primary obstacle to implementing innovative ideas.
The inability to connect loyalty platforms with Marketing Automation, CRMs, and other MarTech tools leads to fragmented customer experiences and inefficiencies.
The report highlights a significant trend: the transition from monolithic loyalty platforms to composable tech stacks.
This modular approach empowers businesses to combine best-in-class solutions, from loyalty engines to personalization tools, fostering agility and innovation.
Disconnected loyalty systems lead to overlapping customer communications, fragmented data, and poor reporting capabilities. In other words, faulty loyalty program integration is costly.
For example, 48% of companies struggle with fragmented customer data, while 41% still rely on manual processes, significantly reducing operational efficiency.
Deploying integrated loyalty solutions is time-intensive. Over sixty percent of loyalty professionals report integration timelines exceeding six months, with only 23% completing integrations in under three months.
This highlights the need for tools and strategies that accelerate loyalty management implementation without compromising quality.
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AI-driven recommendation engines and advanced analytics are reshaping loyalty. Yet, adoption remains limited due to integration complexities and resource constraints.
The report emphasizes the importance of investing in AI-ready, API-first solutions to unlock the full potential of personalization.
📥 Download the Integrated Loyalty Report 2025 and discover how integration can unlock the true potential of your loyalty strategy.
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As an API-first loyalty engine, Open Loyalty is purpose-built for today’s fast-paced digital projects.
Whether you're building a gamification-rich experience or connecting multiple systems for omnichannel loyalty, Open Loyalty is the perfect platform for tech-driven companies aiming to innovate and reach market growth.
With Omnivy's Loyalty Accelerator, your journey from concept to execution is faster, smoother, and more efficient. With pre-built connectors, out-of-the-box business flows, and customizable frontend components, the Loyalty Accelerator shortens the custom integration loyalty program from months to days.
A prime example is showcased in this case study, where Omnivy is used to connect Open Loyalty with Shopify, Klaviyo and POS System.
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