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API-first loyalty software

Open Loyalty is the loyalty engine for introducing powerful loyalty and gamification features, faster than developing them from scratch.
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Open Loyalty system flow
Trusted by great companies
Loyalty features

Add loyalty and gamification features to your products and services and drive results

Icon - a star

Points

Icon - a medal with the number one inside it

Tiers

Rewards

Referrals

Icon - a closed wallet

Wallets

Badges

Icon - a label or coupon marker

Coupons

Achievements

Code scanning

Success stories

See how great companies use Open Loyalty to drive results

Banner - client Equiva

EQUIVA digitalized their loyalty program and doubled transaction frequency

Banner - client Ugami

Ugami enriched their debit card for gamers with an engaging loyalty program

U.S. Soccer launched a gamified loyalty program to engage football fans

See all success stories

We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience

Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA

We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability

Nicole Kusi
Nicole Kusi
Product Manager, United States Soccer Federation

The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers

Thomas Archer Bata
Thomas Archer Bata
ALDO Group
ISO and GDPR certificates.
Enterprise-grade security and quality

We place the highest priority on security and quality

Data security and quality assurance are a top priority at Open Loyalty. That’s why we follow all applicable guidelines and policies to ensure the most reliable data security and quality management policies to ensure the highest standards.
ISO 27001 and ISO 9001 along with GDPR compliant prove our words and commitment.
Freedom to create

API-first loyalty program software that allows engaging customers with a fully personalized loyalty program

Open Loyalty API is flexible and modular, so you can choose the building blocks and mechanics to create an engagement or loyalty program you need.
Customer engagement as a result of the headless loyalty program software
Customers involved in purchase process thanks to reward platform, loyalty cards, or gift cards
Architecture for growth

Build dedicated customer loyalty program in weeks, not months

Start right away using blocks in the Open Loyalty loyalty software platform and build on top of them without hassle. Add new touchpoints, systems, and features to streamline unlimited amounts of data. Use components from our loyalty accelerator and ship your project faster.
Book a demo and tell us about your project.
Business agility

Create a customer loyalty experience of any type, without limitations

Our headless architecture lets you concentrate on consistent customer experience across all touchpoints. Place your resources where your clients operate - in any of your front-end applications such as eCommerce, POS system or mobile app.
The online and offline business chose loyalty platform which helps to gather many customer data
Enable engagement and interactions thanks to two-way communication between various systems.
Ease of integration

Introduce the loyalty system capabilities to your existing stack with well-designed responsibilities

Open Loyalty has a headless, event-driven core that makes it easy to integrate with your existing ecosystem. This is thanks to the robust API, webhooks, and access to queues. Use two-way communication between various systems to enable engagement and interactions.
Read more about Open Loyalty technology.
Continuous upgrades

Forget about painful upgrades, and always use the most up-to-date loyalty program software

Thanks to headless, microservices-ready architecture, you don’t have to worry about troublesome updates or migrations every year. Stay one step ahead of the market by always using the newest loyalty technology. We built Open Loyalty in association with top loyalty professionals and rewards program experts.
Book a demo and see what’s new.
Continuous and painless loyalty program software updates.
Headless loyalty program diagram.
Headless approach

When is a headless loyalty platform a good fit?

A headless loyalty platform is a perfect fit when you have a complex infrastructure of multiple systems and touchpoints that have to be connected together. It’s also great if you plan to implement a personalized loyalty program on a massive scale and want to maximize the usage of existing systems.
Learn more about the headless loyalty approach.