Loyalty Content Hub - Open Loyalty

🎥 Video case study: Designing a Mobile Loyalty Experience for Retail.

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Featured Articles

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Top gamification case studies: Insights for engaging your audience

How do top brands use gamification to increase loyalty and revenue? Discover proven strategies and real-world case studies that drive results.

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Weronika Masternak

Content Manager

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What is gamification in business with a loyalty program? Insights from Yu-kai Chou

Explore how Yu-kai Chou's Octalysis Framework reshapes loyalty programs, creating vibrant communities and fostering deep emotional connections with customers.

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Gamification and Behavior Designer

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Loyalty innovation: 5 programs that do it differently (and successfully)

Discover top brands that use loyalty program innovation to keep up, leveraging AI, gamification, and exclusive perks. Is your loyalty innovation strategy ready?

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Weronika Masternak

Content Manager

Featured Resources

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Loyalty Program Trends 2025 report

From experience-based rewards to AI, the Loyalty Trends Report 2025 covers everything you need to know about what’s in stock for the industry.

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Weronika Masternak

Content Manager

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The TOP 40 best rewards programs for customers in 2025

Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport, home, automotive, gas, and entertainment.

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CPO, co-founder

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Top 100 Best Loyalty Programs benchmark report

Learn and inspire from loyalty programs from 100 leading brands on the market. See loyalty strategies and mechanics that work in various industries.

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CPO, co-founder

Featured Webinars

Designing a Mobile Loyalty Experience for Retail

Join us for an exclusive video interview featuring Fritze von Berswordt, Managing Director at EQUIVA GmbH, as we dive into the EQUIVA Friends mobile loyalty program case study.

How to Apply Gamification to Customer Loyalty

Join us for an exclusive webinar with Yu-kai Chou, the world’s #1 gamification expert, as we explore how to apply gamification to customer loyalty.

Open Loyalty 2025 Update: 4 Capabilities to Gamify Your Loyalty Programs

Join us for a quick recap of Open Loyalty's key capabilities that empower you to build and scale gamified loyalty programs.

Product Managers’ Guide to Loyalty Program Implementation

We’ve distilled key learnings from over 100 loyalty projects into a comprehensive guide for Product Managers responsible for loyalty program implementation.