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During the second quarter of 2024, the Open Loyalty loyalty management solution team rolled out significant updates and improvements, aiming to assist our clients in driving business results through their loyalty programs.
Here are the latest enhancements, grouped into areas:
Segmentation and targeting
Campaigns
Achievements
Analytics
Loyalty mechanics
Open Loyalty allows you to create and manage loyalty program campaigns that reward shoppers for performing specific actions. That way, you can nudge them to buy more (and more often) particular products.
Additionally, OL offers loyalty achievements that drive business goals, such as purchase frequency or increasing customer lifetime value.
What's new
A new condition is available when creating campaigns or achievements: requiring members to buy products that meet multiple criteria.Â
Why it matters
E-commerce with vast inventories require very specific targeting since often goods have similar characteristics. By checking the shopper activity against multiple criteria, you ensure you target only the desired group of shoppers.
How it works
Check the documentation to learn how to set up a sample campaign: #10 Product meets selected criteria | Open Loyalty Documentation
Real-life use case
Consider you would like to boost the sales of a specific product, Acme Drink, but you sell over 500 items with similar characteristics.
In Open Loyalty, you create a campaign requiring members to buy a specific product name (Acme Drink), product brand (Acme), and product category (Beverage). Additionally, include any custom product attributes as requirements, such as SKU.
Loyalty mechanic
Custom member segments provide a tailored approach to organizing your customer base, enabling highly personalized campaigns aligned with your business goals.Â
What's new
You can now segment users based on how many transactions they completed during a certain period that you define.
Why it matters
You can target very specific groups of shoppers by grouping them by the number of successful transactions. This allows you to create tailored campaigns and communication to treat each segment differently.
How it works
Check the documentation to learn about segmentations: Segments | Open Loyalty Documentation.
Real-life use cases
Let’s imagine you want to increase sales during the holiday shopping season.Â
In Open Loyalty, create these three segments of members:
With these segments in place, you can send different incentives to each. For example, aggressive discounts coupons to NoShoppers and loyalty badges to MidShoppers.
What's new
You can now segment users based on how many times they have completed specific achievements.
Why it matters
Segmenting by achievement completing grants yet another path to group your loyalty users in cohorts that will receive different treatment.
How it works
Check the documentation to learn about segmentations: Segments | Open Loyalty Documentation.
Real-life use cases
Nudging passive members to increase engagement:
Reward desired behavior to boost referrals
Loyalty mechanics
You can organize your loyalty program in separate tenants for optimal organization – for example, for different cities, countries or verticals.
What's new
You can now import and export Open Loyalty campaigns and achievements across different tenants.
Why it matters
Tenants help you organize your loyalty program. By copying campaigns and achievements across different tenants, you save precious time and can quickly replicate winning formulas.
How it works
Check the documentation to learn about campaigns, including how to export them: Managing Campaigns | Open Loyalty Documentation. And about achievements: Managing Achievements.
Also, learn how tenants work: Tenants.
Real-life use cases
Campaigns in action:
Achievements in action:
What's new
You can now sort, name, and add descriptions to rules in campaigns and achievements.
Why it matters
Campaigns in Open Loyalty are flexible so they can address any business case. They can range from simple “spend $1 and get 1 point” to setups populated with conditions that interact with each other.
Campaigns with multiple rules risk being hard to understand if not organized properly, and this feature helps you do just that.
How it works
Check the documentation to learn about customizing rules in campaigns: Creating Campaigns | Open Loyalty Documentation.
And about customizing rules in achievements: Creating achievement | Open Loyalty Documentation.
Real-life use cases
What's new
You now have complete control over each member’s achievement status, either manually or via API.
Why it matters
In Open Loyalty, managing achievements is easy. But there are instances when it’s necessary to change the achievement status of a particular user. This new feature allows you to do that in whichever way it’s more efficient – via the admin interface or through API.Â
How it works
Check the documentation to learn how to manually change the achievement status of a particular member through the admin interface: Managing Members | Open Loyalty Documentation.
And through API: Achievement endpoints | Open Loyalty API Documentation.
Real-life use cases
Loyalty mechanics
Open Loyalty's wallet feature enables the creation of multiple types of points wallets, which can be used to reward users with virtual currency.
The loyalty platform also enables advanced loyalty analytics, which allows you to track and improve the performance of core parts of your loyalty program.
What's new
You can now see details of all unit operations in each user’s timeline.
Why it matters
Having access to precise analytics helps you understand your customers, prevent fraud, and design personalized campaigns.
How it works
Check the documentation to learn how to access a user’s transaction timeline: Member List | Open Loyalty Documentation.
Real-life use cases
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