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Since its founding in 2014, Circles.Life has challenged the telco status quo with a simple belief: mobile plans should enable people, not trap them. Built on flexible plans, transparent pricing, and a digital app-first experience, the company has grown into one of Asia’s leading digital telcos.
In July 2023, Circles.Life took its next step in customer obsession with the launch of Circle of Joy, a new loyalty program powered by Open Loyalty. The program rewards customers simply for being part of the Circles community, letting them earn points they can redeem for bill waivers, bonus data, partner offers, and other exclusive perks.
With Circle of Joy, Circles.Life is strengthening long-term relationships by giving customers more reasons to feel valued every day. The program reinforces the brand’s mission to remove friction, add delight, and make life just a little more rewarding for everyone on its network.
Built on Open Loyalty’s API-first architecture, Circle of Joy integrates seamlessly into Circles.Life’s digital ecosystem, supporting rapid feature rollout and a scalable foundation for future loyalty innovation.
Open Loyalty is proud to partner with Circles.Life as they redefine what customer-centric telco experiences look like across Asia and beyond.
