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Challenges

Loyalty challenge software

Configure campaigns based on challenges and milestones and reward customers for completing them

We helped 100+ enterprises build successful loyalty points programs

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The challenge software to create a successful loyalty program

Transactional earning rules

Configure any shape of challenges or milestones

Use Open Loyalty's gamification software to create challenges that drive your business goals, such as purchase frequency or increasing customer lifetime value.

Set challenges with goals based on transactional data, customer behavior or activity streaks. Create simple milestones or multi-dimensional achievements composed of several rules.

Behavioral earning rules

Use challenges to trigger campaigns and reward customers for completing them

Allow customers to participate in challenge-based campaigns, which give users additional benefits such as points, rewards, coupons, or badges. Configure campaigns that reward customers both for completing milestones and for fulfilling the whole challenge.

See examples of challenge-based campaigns created by our loyalty experts.

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Points liability management

Track progress and results driven by challenges in real time

Monitor which challenge-based campaigns are the most popular or engaging. Check customer progress in fulfilling assigned challenges in real time.

Apply insights about users, segments and tenants to improve your loyalty marketing and deliver more business results.

Do you need to introduce a flexible challenge system?

Introduce a powerful challenges engine into your ecosystems efficiently, without the resource strain of building from scratch.

Frequently asked questions

What is the purpose of a challenge or an achievement system in a loyalty program?

A challenege or achievements system enhances customer engagement by rewarding users for completing specific actions or milestones within your loyalty program.

Challenges are a powerful gamification mechanic allow businesses to foster deeper customer relationships by encouraging behavior like social engagement, product reviews, or consistent purchasing habits.

Gamified challenges have the potential to improve customer retention and personalize the loyalty experience, motivating members to reach new milestones.

How does the challenge feature in Open Loyalty work?

Open Loyalty's challenge feature enables businesses to define specific goals or actions that customers can complete to earn rewards. Each challenge can have transactional and non-transactional criteria, such as purchasing a certain amount, engaging with content, or reaching particular milestones.

Once a customer completes a challenge, they can also be rewarded with points, badges, or exclusive offers, enhancing engagement and encouraging ongoing loyalty. Open Loyalty also allows you to segment members based on their challenge progress – for example, listing only users who completed a certain achievement.

What types of challenges can I create for my customers with Open Loyalty?

Open Loyalty allows you to create a wide variety of challenges based on customer behavior and engagement that is relevant to your business.

You can set challenges for actions like completing purchases, referring friends, writing reviews, or reaching a certain number of interactions with your brand. Challenges can also be time-sensitive, such as "Spend 50 currency units each week of March.

"This flexibility helps in creating a unique loyalty journey, keeping customers motivated and engaged with meaningful milestones, both transactional and non-transactional.

What rewards can I offer for progressed or completed challenges?

You can reward customers with loyalty points, badges, exclusive access to evenents, as well as any custom offers relevant to your business. Open Loyalty allows you to set up various reward types based on each challenge, giving you the flexibility to incentivize behavior that aligns with your business goals.

Offering diverse rewards keeps customers engaged, motivating them to continue participating in the loyalty program.

What industries can benefit from using a challenge-based loyalty system?

A challenge-based system is valuable for many industries, from retail, QSR and eCommerce to healthtech, CPG, and beyond. Any business looking to foster deeper customer engagement and reward purchase and non-purchase behaviors can benefit from achievements.

By providing personalized milestones, you can increase customer satisfaction, retention, and loyalty across a wide range of sectors, making this a versatile solution for diverse markets.

Can I integrate Open Loyalty's challenges and achievements with my existing CRM and marketing systems?

Yes, Open Loyalty’s API architecture is designed to integrate with most CRMs and marketing platforms, allowing you to streamline data management and customer segmentation.

This integration makes it easier to track customer progress, personalize communications, and reward challenges in alignment with other marketing campaigns, all within a unified ecosystem.

Choose reliability and minimize risk with a proven vendor

120 ms
avg API response time
99.99%
guaranteed uptime
50M
transactions/year
800M
loyalty events/year

Sleep well with rock-solid security and scalability

See what customers say about working with us

2x
Buyer frequency
"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."
Fritze von Berswordt
Fritze von Berswordt
Managing Director, EQUIVA
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3 months
For global omnichannel
"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."
Fritze von Berswordt
Thomas Archer Bata
ALDO Group
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72%
Points redemption rate
"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."
Fritze von Berswordt
Chadi Al Abbassy
Loyalty & Partnerships Manager at Raqtan Group
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60 mln+
Points issued
"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."
Fritze von Berswordt
Nicole Kusi
Product Manager, United States Soccer Federation
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91%
Customer retention rate
"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."
Fritze von Berswordt
Archernar Triardhiarso Sumantri
Customer Relationship Management Manager at SwipeRx
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Customer loyalty know-how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction
Success stories

See how Open Loyalty helps brands grow their business

limango

limango used gamification to drive user engagement and triple buying frequency
Banner - client Equiva

EQUIVA

EQUIVA doubled purchase frequency and saved €240,000 with loyalty app-powered referrals

dacadoo

dacadoo’s digital health app boosted user activation by 62% with gamification