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Since 1968, Intersport Denmark has been equipping Danish athletes and outdoor enthusiasts with quality sports gear. As part of the global INTERSPORT network with over 5,400 stores in 42 countries, the Danish operation runs more than 50 stores and employs 700 people across Denmark, partnering with brands like adidas, Nike, and Hummel.
Sports lovers are competitive by nature. They thrive on challenges, milestones, and achievements. That’s why in March 2024, Intersport Denmark decided to bring that same competitive spirit into the shopping experience by launching a new loyalty program powered by Open Loyalty.
The program rewards customers with points they can redeem for discounts, exclusive offers, and special benefits. By gamifying the shopping experience and recognizing both purchases and engagement, Intersport Denmark created a program that resonates with their audience's love of competition and achievement.
With over 2 million registered members, the program helps Intersport Denmark strengthen customer relationships and keep sports enthusiasts coming back for the gear they love.
Open Loyalty was happy to support Intersport Denmark in building a loyalty experience designed for athletes.
