What you will learn from the webinar
- The difference between multichannel vs omnichannel
- Examples of brands that are doing omnichannel loyalty right
- Benefits of going omnichannel
- Why retailers have such a difficult time delivering omnichannel
- 5 steps towards omnichannel
- The role of a loyalty engine in the martech designed for omnichannel
Why this topic is important
Companies with better customer experience grow approx five times faster, and personalization improves sales and revenue (e.g. by cross-sell and up-sell opportunities). Yet, according to Deloitte less than 25% of loyalty programs offer personalized customer experience based on their previous interactions and transaction history.
As a way to collect high-quality data and offer a unified promotion strategy, a loyalty program may help retail brands introduce an omnichannel experience. In fact, it may lead the digital transformation.
About the speakers
Łukasz has 16 years of experience in global loyalty projects and has shaped some of the world's largest loyalty programs in retail for brands like Adidas, Auchan, and Costa Coffee.
