The difference between multichannel vs omnichannelExamples of brands that are doing omnichannel loyalty rightBenefits of going omnichannelWhy retailers have such a difficult time delivering omnichannel5 steps towards omnichannelThe role of a loyalty engine in the martech designed for omnichannel
Companies with better customer experience grow approx five times faster, and personalization improves sales and revenue (e.g. by cross-sell and up-sell opportunities). Yet, according to Deloitte less than 25% of loyalty programs offer personalized customer experience based on their previous interactions and transaction history.As a way to collect high-quality data and offer a unified promotion strategy, a loyalty program may help retail brands introduce an omnichannel experience. In fact, it may lead the digital transformation.
