Global Loyalty Innovators report: UAE

What is the Global Loyalty Innovators report?

Global Loyalty Innovators is a quarterly snapshot looking at emerging loyalty programs across different markets impacting and reshaping the future of the loyalty industry by successfully forging new, more innovative paths towards customer loyalty.

The report seeks to answer the following questions:

What loyalty programs are trending across different markets?
What loyalty tactics and technology do they employ to achieve success?
What are the reasons behind their popularity?
How are local and global phenomena accelerating their growth?
What can we learn from these unique approaches to customer loyalty programs?
How can loyalty professionals use these insights in developing their own programs?

The answers to the above questions will be provided by one loyalty expert from each global market; someone who has enjoyed a prosperous career in the loyalty space, and whose insights have the potential to inspire brands big and small to reevaluate their loyalty marketing strategies.

What will you learn from the report? Who is the report for?

The aim of Global Loyalty Innovators is to cover the latest industry news and trends, allowing loyalty professionals from all corners of the globe to easily access knowledge and ideas that may not otherwise be within close reach.

Loyalty is an industry in flux, what’s “hot” today may very well be old news by tomorrow, which is why it’s important to stay on top of the going-ons in the industry. Doing so allows loyalty marketers to understand what drives different customer segments over time,

Why have we created the report?

We created Loyalty Pulse because we believe that constant learning and credible sources of inspiration are of utmost importance to all loyalty marketing professionals out there. With the industry moving at the pace that it currently is, stopping to observe and ponder the way successful loyalty programs are functioning and why, as well as tapping into new ways of doing things are crucial to long-term success in the loyalty industry.

Global Loyalty Innovators 1st issue: GEMS Rewards by Manav Fernandez

In the very first issue of Global Loyalty Innovators, we feature Manav Fernandez (CLMP), the co-founder of a successful loyalty and CRM consulting company, Quick Brown Fox Consulting, who takes us on a journey through his local loyalty landscape: Dubai, UAE.

In his interview for the report, Manav nominates GEMS Rewards as an example of a loyalty program breaking new grounds and pioneering the loyalty ecosystem of his local market.

Without revealing too much, GEMS Rewards is an education-focused loyalty program created as a response to the inflated - and still rising - private school fees shouldered by families in the region. With 90% of the Dubai population hailing from non-Arabic speaking countries, the issue GEMS Rewards seeks to alleviate doesn’t spare almost anyone.

Even so, Manav’s chosen loyalty program doesn’t just underscore the intricacies of the cultural context it’s intertwined with, it does a lot more. While GEMS Rewards may not ring as familiar as the likes of McDonald’s or Sephora, it has defied the odds and achieved widespread regional success thanks to its smart approach, innovative use of loyalty mechanics, and keen strategic foresight.

To learn more and find out what it was that made GEMS Rewards the resounding success that it is today, download the 1st edition of Global Loyalty Innovators.

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Watch this space and our LinkedIn channel for information on future issues of Global Loyalty Innovators.