Articles by Izabela GrochowskaLoyalty Summit CXM: A time of great changeWith Loyalty Summit CXM behind us, it's time to go over some of the most important insights and trends leaving their mark on the loyalty industry worldwide.Climbing the career ladder as a loyalty marketing expert with Manav FernandezWhat does it take to become a loyalty expert? Manav Fernandez, the co-founder of QuickBrownFox Consulting, tells us all about his journey.How to extend your product with API-first loyalty and gamification featuresFind out how to easily and efficiently enrich your product with loyalty and gamification features of your choice, and set yourself apart from the competition.Solving the build vs. buy dilemma when building loyalty solutionsFind out how to reconcile the build vs. buy dilemma without limiting your business to either of the approaches, and reaping the benefits of both.Loyalty in D2C: How brands selling through third-party retailers can build customer loyaltyAs the direct-to-consumer (D2C) industry experiences a boom, with large numbers of digitally native retailers flooding the retail space and building loyal followings, some FMCGs may be struggling to keep up. Below we explore how they can do so - and more.Restaurant loyalty programs: 10 successful examples (2025)Learn about loyalty programs in the restaurant world, what it takes to make them work, and top examples.Startup recruitment: How Open Loyalty makes it workLearn about our approach to recruitment in the loyalty world, and why it yields such great results.Sustainable loyalty programs amid changing customers expectationsAs environmental issues become impossible to ignore, demographics shift and customer expectations change, implementing sustainability is gradually becoming a core practice in the world of loyalty.Bank loyalty programs: 10 successful examples in 2025Discover the best bank loyalty programs that have changed the industry and learn some useful tips on how to make yours work just as well.Loyalty program costs: 5 things to remember when budgeting loyalty programsLearn about the costs involved in building customer loyalty, with insights from Monika Motus, an accomplished loyalty expert, who has joined us to share the top 5 ingredients of budgeting a customer loyalty program, and some handy tips to help you along your loyalty path. How to build a successful mall loyalty program? An interview with Chayya SakhujaCompared to single-brands, mall loyalty programs tend to slip under the radar of loyalty marketing professionals. Chayya Sakhuja, the Co-Founder of QBF and loyalty program aficionado, tells it all.Do loyalty programs work? An interview with Radek HrachovecWith so many companies investing in customer loyalty programs, it’s worth posing the question: do loyalty programs work? Radek Hrachovec of Voxwise answers the question, and explains his unique methodology for loyalty program success.How to redesign a loyalty program strategy - with Stacey LyonsIn the latest installment of the "Ask a Loyalty Expert" series, we speak to Stacey Lyons, who's the loyalty director at Loyalty & Reward Co, a leading loyalty consulting agency.Mastering loyalty program liability and accruals management Learn all about loyalty program liability from Len Llaguno, the Founder and Managing Partner at KYROS, the world's only actuarial firm focused solely on loyalty programs.Invigorating loyalty performance through win-win partnershipsDavid Slavick, an accomplished loyalty professional and the Co-Founder of Ascendant Loyalty with extensive experience in building customer-centric programs for global companies.What the British want from loyalty programs - with Charlie HillsIn our most recent interview, we talk to Charlie Hills from Mando-Connect, an experienced loyalty strategist and the brains behind the popular white paper series, ‘What the British want from loyalty programmes’.Designing effective retail loyalty programsAn interview with Rajasree Cheruvu, an experienced loyalty marketer with over 15 years of experience in the retail industry across multiple international markets like the UK, UAE and India.How to build a career as a loyalty marketing expert?An interview with Emily Ong, a seasoned loyalty professional with a wide array of experience in the loyalty industry.Effective coupon marketing with Alex SüßelAn interview with Alex Süßel, a highly experienced loyalty expert with a wide range of experience in the digital space, and over 10 years in coupon marketing.Irish Loyalty Awards - with Eileen McGuinnessAn interview with Eileen McGuinness, the Co-Founder of the Irish Loyalty Awards, and a longtime loyalty practitioner with over 15 years' industry experience.How did the Bilt Rewards program change home renting into a rewarding experience?An interview with David Canty, Head of Loyalty & Partnerships at Bilt Rewards