Meet us at "Maximising Mobile Masterclass" mobile event co-created with Apadmi

On Tuesday, 18 November 2025, we're joining forces with Apadmi to host an exclusive closed event, "Maximising Mobile Masterclass" for leaders from top retail organizations from Central Europe. Our session, "How retailers use gamified loyalty to outperform competitors, based on interviews with 300 top retail brands," will take place in Warsaw Downtown as part of the Maximising Mobile series.

Together with Apadmi, the team behind mobile experiences for brands like Domino's, Asda, Co-op, and the BBC, we'll explore how mobile-first loyalty strategies can deliver stronger engagement, higher CLV, and measurable ROI.

This collaboration brings their mobile expertise together with our gamified loyalty engine, used in over 46 countries by brands such as ALDO, Intersport, or Heineken to win gamified loyalty programs.

Discover what retailers can learn from 300 loyalty leaders during our presentation

Our Co-Founder and Chief Sales Officer, Kacper Cebo, will lead the session "How retailers use gamified loyalty to outperform competitors, based on interviews with 300 top retail brands." 

He'll share insights from our Loyalty Program Trends 2025 report, a study based on input from hundreds of loyalty professionals and retail brands across 30+ countries. The presentation will explore how gamification is reshaping loyalty strategy in retail, using global use cases and real-world results.

During the Warsaw session, Kacper Cebo will show actionable takeaways, including:

• Where loyalty leaders are heading — how goals and investments in loyalty have evolved, with a growing focus on customer lifetime value (CLV) and gamification as key success drivers.
• Why traditional promotions fall short — how leading retailers are replacing short-term cart incentives with gamified mechanics such as challenges, dynamic tiers, and delayed rewards to build habits and reduce churn.
• How gamified loyalty works in practice — with visual examples of campaigns like shopping missions, dynamic tiers, non-transactional challenges (referrals, reviews), and spin-the-wheel activations that drive daily app engagement.
• What's next for loyalty programs — steps for retailers to align KPIs with CLV and profit margin, test gamified components that sustain engagement beyond transactions, and use gamification as a point of differentiation.

"Gamification has become one of the most effective ways to keep customers engaged between transactions," says Kacper Cebo, Co-Founder & CSO at Open Loyalty. "Our report shows that when loyalty programs are embedded into mobile journeys and designed as dynamic challenges, they outperform traditional, discount-based models."

Join us in Warsaw

Apadmi's global mobile experience perfectly complements our approach to loyalty.

We're inviting retail, CRM, and digital leaders to join us for an evening of insights, networking, and practical discussion about how to combine loyalty and mobile strategy for business growth.

How to join the event?

Register here: https://www.apadmi.com/pl/maximising-mobile-event/ 

Contact our loyalty experts who will be on site:

• Kacper Cebo, Co-Founder and CSO at Open Loyalty
• Cezary Olejarczyk, CEO and CTO at Open Loyalty