Designing engaging loyalty program campaigns is the most important and challenging part of shaping the loyalty program. To make the life of loyalty marketers easier, we’ve worked closely with top loyalty marketing experts to prepare market-proven loyalty program campaign templates.

For whom are the campaign templates?

We’ve created this resource for every loyalty marketing expert that looks for inspiration and benchmark for the most effective loyalty marketing campaigns. We believe the there’s no better way to create a successful loyalty program than using proven campaign designs and adjusting them to the specific needs of your own industry and customer base.

What’s inside the campaign templates?

The campaign templates are grouped by the types of business goals and loyalty mechanics.

Business goals aimed with loyalty campaigns:

• Customer acquisition
• Customer activation
• Increasing transaction value
• Growing number of transactions
• Increasing transaction frequency
• Increasing customer lifetime value
• Earning higher margin
• Accelerating product sales
• Collecting customer data
• Gathering product feedback and insights

Loyalty mechanics used in the campaign templates:

• Loyalty currency (e.g. points)
• Tiers
• Rewards
• Coupon
• Challenges
• Referrals
• Badges

How to use the loyalty campaign templates?

In the description you will find more information about the assumptions for the campaign.

Every campaign’s template contains details about the configuration, such as event that triggers the campaigns and rules of the campaigns composed of conditions and effects.

Additionally we’ve enriched every template with actionable tips on how you can customize the campaign and what you should pay attention to while running it.

At the end of the whitepaper, you will find good practices on designing and running effective loyalty program campaigns.

More loyalty resources

Check the loyalty blog for more resources to level up your loyalty programs.

And learn about Open Loyalty's loyalty and gamification features and customer loyalty technology.