What you will learn from the webinar
- How EQUIVA built a mobile-first loyalty program that seamlessly connects physical stores and eCommerce
- The business KPIs behind the success of the EQUIVA Friends program
- Why a modern API-first architecture enables faster implementation and scalability in loyalty initiatives
Why this topic is important
As Fritze von Berswordt, Managing Director at EQUIVA GmbH, highlights:
"More than 80% of our monthly revenue now goes through the loyalty system."
This proves how a well-executed loyalty experience can become a core revenue driver, not just a marketing add-on.
Customer loyalty is no longer just about collecting points — it’s about creating engaging experiences across all touchpoints. In today’s retail landscape, mobile-first loyalty programs are essential to meet evolving customer expectations and drive repeat business. Sign up for the video premiere to learn how you can achieve the same impact.
Fritze von Berswordt
Managing Director at Equiva GmbH
Highly customer minded, entrepreneurial leader with a proven track record in building and leading international organizations towards sustainable, profitable growth in e-commerce and omni channel retail. Passionate about designing strategies for complex, volatile environments contributing more than 25 years of experience as founder, partner of a strategy consultancy and corporate manager with full P&L responsibility in e-commerce and omni channel retail. B2B and B2C.
Irek Klimczak
Content & Community Lead
Irek builds a community of business professionals that use loyalty and gamification mechanics to attract, engage, and retain customers.
