Video: Designing a Mobile Loyalty Experience for Retail

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Recent update

April 2, 2025

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What you will learn from the webinar

How EQUIVA built a mobile-first loyalty program that seamlessly connects physical stores and eCommerce
The business KPIs behind the success of the EQUIVA Friends program
Why a modern API-first architecture enables faster implementation and scalability in loyalty initiatives

Why this topic is important

As Fritze von Berswordt, Managing Director at EQUIVA GmbH, highlights:
"More than 80% of our monthly revenue now goes through the loyalty system."
This proves how a well-executed loyalty experience can become a core revenue driver, not just a marketing add-on.

Customer loyalty is no longer just about collecting points — it’s about creating engaging experiences across all touchpoints. In today’s retail landscape, mobile-first loyalty programs are essential to meet evolving customer expectations and drive repeat business. Sign up for the video premiere to learn how you can achieve the same impact.

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About the speakers

Fritze von Berswordt

Managing Director at Equiva GmbH

Highly customer minded, entrepreneurial leader with a proven track record in building and leading international organizations towards sustainable, profitable growth in e-commerce and omni channel retail. Passionate about designing strategies for complex, volatile environments contributing more than 25 years of experience as founder, partner of a strategy consultancy and corporate manager with full P&L responsibility in e-commerce and omni channel retail. B2B and B2C.

Irek Klimczak

Content & Community Lead

An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.