Gamification in Healthcare: Driving Behavior Change That Improves Lives and Reduces Healthcare Costs

In this video interview, Geoffrey Schiavon and Jonas Minke from dacadoo share how their digital healthcare app is improving health and reducing healthcare costs by approximately 5% per year.
Geoffrey Schiavon
Head of Marketing & Client Success at dacadoo
Jonas Minke
Head of Product at dacadoo
Irek Klimczak picture
Irek Klimczak
Content & Community Lead
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Recent update
April 4, 2025
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What you will learn from the webinar:

• How dacadoo uses gamification to drive consistent behavior change and healthier lifestyles
• The measurable impact of lifestyle behavior change programs on reducing healthcare costs
• Why frequency of engagement matters more than intensity in long-term health outcomes
• How dacadoo combines intrinsic and extrinsic motivation to keep users coming back

Why this topic is important:

As Geoffrey Schiavon from dacadoo explains: "Healthcare costs dropped by 4.9% in the first year and 5.3% in the second after launching the app."

This proves that a science-backed, well-designed behavior change program can deliver real, measurable ROI, reducing healthcare costs while improving individual wellbeing.

Gamification in healthcare is no longer just about points and badges, it’s about creating meaningful, lasting habits through motivation, personalization, and smart technology.

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About the speakers
Geoffrey Schiavon
Head of Marketing & Client Success at dacadoo
Head of Marketing & Client Success at dacadoo - scientifically proven digital health technology software that benefits your business, customers, prospects, and employees.
Jonas Minke
Head of Product at dacadoo
Jonas drives the product vision, strategy, and execution across dacadoo’s Digital Health Engagement Platform, ensuring continuous innovation and scalability for Life & Health insurers, Retail, and Financial Institutions worldwide.
Irek Klimczak picture
Irek Klimczak
Content & Community Lead
An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.
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