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Gamifying Loyalty: An API-First Engine Over Custom Development

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What you will learn from the webinar

Examples of gamification in customer loyaltyThe realities of custom feature developmentBenefits of using a SaaS productHow to integrate an API-first loyalty engine to unlock the power of gamification

Why this topic is important

Gamification has become essential in customer loyalty programs because it engages customers on a deeper level, turning routine interactions into enjoyable experiences that encourage repeat behavior. Features like challenges, points, tiers, and rewards tap into psychological motivators, creating a sense of achievement and competition that drives customers to interact more frequently with a brand.Using an API-first, SaaS-based loyalty engine offers a significant advantage over developing custom gamification features in-house. Building such features from scratch requires considerable time, technical expertise, and ongoing maintenance, which can delay the launch and increase operational costs.An API-first loyalty solution allows brands to quickly implement gamified experiences by integrating pre-built, customizable features that can adapt to existing systems.

About the speakers

Tom Rutkowski
Lead Product Manager
Tom is at the forefront of loyalty innovation, managing a roadmap of loyalty and gamification feature development.
Irek Klimczak
Loyalty builders host
Irek builds a community of business professionals that use loyalty and gamification mechanics to attract, engage, and retain customers.

Table of contents

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