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🎥 Video: How Retailers Use Gamified Loyalty to Outperform Competitors.
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Open Loyalty AI Labs

Where Loyalty Meets AI.

We're building AI that works on top of loyalty, around it, and within it — solving real problems that enterprise teams face every day. One project is already live. The next one starts with your challenge.

The core belief

The companies moving fastest on AI aren't waiting for perfect. They're building.

AI is reshaping every part of the loyalty value chain — from how you verify actions to how you predict behavior to how you run operations. The question isn't whether AI will change loyalty. It's whether you'll shape what it becomes — or react to what others build. AI Labs is where enterprise teams turn real challenges into working AI products. Not theory. Not roadmap items. Working products, co-developed with the companies that need them most.

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Steve/AI Labs project/No. 01Live
Stevea.k.a. sieve · filter the real from the gamed

AI image verification for loyalty.

Steve uses computer vision to confirm that a real-world action has been completed — a tire changed, a roof cleaned, stock maintained, a display set up correctly. No manual review. No guesswork. Already bringing value for enterprise clients across insurance, CPG, D2C, and retail.

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LiveStock & shelf
LiveReceipt OCR
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What's next?

Steve came from a client conversation. The next project starts the same way.

We don't build AI in a vacuum. Every project starts with a real challenge from a real enterprise — on top of loyalty, around it, or deep within it. If you're seeing a problem where AI could change the game, this is how you get ahead of it.

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You bring the challenge

A process that doesn't scale. A verification you can't automate. An insight buried in data you can't reach. Anything in or around loyalty where AI could make a real difference.

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We co-develop it together

Your domain expertise meets our loyalty data and AI engineering. You become the founding client — with direct influence on the product roadmap and priority access to every iteration.

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It becomes an AI Labs product

Once validated, the product joins the AI Labs portfolio and becomes available to other enterprise clients. You shaped it. You were first. And you keep your roadmap influence as it scales.

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How Steve was born: During conversations with enterprise clients in insurance and D2C, we kept hearing the same challenge: "We want to reward real-world behavior, but we can't verify it at scale." No one asked us to build an AI product. They described a problem. Steve was the answer — and now it's available to every enterprise client in AI Labs. Your challenge could become the next product.

How the lab works

From challenge to prototype in weeks.

No lengthy procurement. No 200-page RFP. Just a conversation that turns into something real.

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Week 1

Share your challenge

A real business problem where AI + loyalty data could change the game. No pitch deck needed.

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Week 2–3

Explore together

Our AI and loyalty engineers work with your team to define scope, data needs, and success criteria.

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Week 4–8

Prototype & validate

A working proof of concept, tested against real data, reviewed with your stakeholders.

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Ongoing

Scale or pivot

If it works, we productize. If not, we've learned something. Either way — you're ahead.

Why us

First movers shape the product. Everyone else adapts to it.

When you co-develop with AI Labs, you're not buying software — you're defining it. Your challenge becomes a product. Your feedback becomes the roadmap. And when it scales to other clients, you're the one who was there first.

Behavioral data from 100+ enterprise programs across retail, D2C, CPG, insurance, QSR, and B2B
Loyalty domain experts (ex-Starbucks, KFC, Douglas, BP) embedded in every project
API-first architecture — every AI product integrates with existing loyalty rules and workflows
Founding client status — direct roadmap influence, priority access, and recognition as the company that shaped it
100+
Enterprise loyalty programs
45
Countries served
NPS 63
Client satisfaction
40+
Loyalty mechanics
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Deloitte Technology Fast 50
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Google #1 Rocketship
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Gartner Market Guide
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ISO 27001
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Part of OEX SA
Start a conversation

What would AI solve in your loyalty program?

No pitch needed. No commitment. Just tell us what you're trying to solve — and we'll figure out if there's something worth building together.

or if you'd rather just talk
✓ No commitment
✓ NDA available
✓ Direct access to AI team
✓ Enterprise-grade security
Book a 30-min exploration call →