Loyalty Builders
Authors

Monika Motus

Monika Motusi s a seasoned professional in the field of loyalty programs, with a background at renowned brands such as Starbucks (AmRest), iSpot, and Douglas.
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Articles by 

Monika Motus

Time-Limited Offers big cover

Time's ticking: Maximize time-limited offers and loyalty campaigns

Tap into the power of time-limited offers. Discover how to drive engagement and foster customer loyalty through exclusive deals and campaigns.
Soft launch big cover

Soft launch: Smoothly run the pilot of the loyalty program

Deep dive into the soft launch strategy and uncover the secrets to a flawless loyalty program pilot. Start strong, finish even stronger!
Customer activation big cover

Customer activation: How to enhance brand stickiness among loyalty program members?

Unleash real devotion! Dive into innovative customer activation methods for loyalty programs. Elevate stickiness, engage effectively, and cultivate lasting brand love
How to attract B2B customers to your B2C loyalty program? — cover

How to attract B2B customers to your B2C loyalty program?

Learn how to attract B2B customers to your B2C loyalty program with effective strategies, including personalized offers, gamification, dedicated tiers, and more.
Redemption rate guide: How to drive redemption of rewards in the loyalty program? - article cover

Redemption rate guide: How to drive redemption of rewards in loyalty programs?

Discover expert-tested strategies to increase the use of rewards in your loyalty program and delight users with amazing benefits!
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Loyalty segmentation: A step-by-step guide

Supercharge customer loyalty with our walk-through guide to segmentation. Increase engagement, sales, and personalization in just a few steps.
loyalty program costs

Loyalty program costs: 5 things to remember when budgeting loyalty programs

Learn about the costs involved in building customer loyalty, with insights from Monika Motus, an accomplished loyalty expert, who has joined us to share the top 5 ingredients of budgeting a customer loyalty program, and some handy tips to help you along your loyalty path.
Seasonal marketing campaigns big cover

Seasonal marketing campaigns for Q2: tactics that influence customer loyalty

Boost loyalty year-round with seasonal marketing. Get inspired by real examples, smart strategies, and timely campaigns your customers will love.
How to use the loyalty program to drive cross-selling? - article cover

How to use the loyalty program to drive cross-selling?

Boost your bottom line with cross-selling strategies for loyalty programs! Learn proven techniques to maximize customer allegiance and revenue growth.
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How to collaborate with loyalty program stakeholders - Monika Motus

In this episode of the Loyalty program builders podcast, we talk with about how loyalty program managers can collaborate effectively with stakeholders.
customer acquisition campaign templates and good practices - article cover

Customer acquisition campaign templates and good practices

Check out this comprehensive article on customer acquisition and try out ready-to-use campaign templates and best practices to skyrocket your business.
effective tiered loyalty programs - cover image

Effective tiered loyalty programs: The ultimate guide

Explore tiered loyalty programs to boost profits. Effectively engage, reward, and retain customers with proven strategies.
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Successful referral program: 6 fundamental practices and examples

Boost your business with referrals. Learn from 6 tried-and-true practices and real examples in our guide to crafting a successful referral program.