Loyalty Builders
Authors

Yu-kai Chou

Yu-kai Chou, world-renowned designer and keynote speaker, created the Octalysis Framework, impacting 1.5B+ lives through gamification and behavioral design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group.
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Articles by 

Yu-kai Chou

What is gamification big cover

What is gamification in business with a loyalty program? Insights from Yu-kai Chou

Explore how Yu-kai Chou's Octalysis Framework reshapes loyalty programs, fostering emotional connections with customers.
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