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Open Loyalty featured in G2 Winter Loyalty Management 2026 report

G2 report highlights Open Loyalty as a solution capable of managing complex programs.
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December 4, 2025
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Open Loyalty has been recognized in the G2 Winter 2026 Grid® Report for Loyalty Management. This inclusion serves as critical validation for the platform's focus on delivering secure, scalable, and API-first infrastructure to large-scale organizations in retail, fintech, and professional sports.

Validation of enterprise-grade security and compliance

For enterprise buyers, data governance is often the primary barrier to adopting new marketing technology. Open Loyalty’s recognition in the G2 report underscores its adherence to the rigorous standards required by global IT departments.

Unlike lighter-weight solutions, Open Loyalty provides a framework built for strict compliance and risk mitigation, including:

  • Certified Security: The platform operates under ISO 9001 and ISO 27001 certifications, ensuring that information security management meets internationally recognized benchmarks.
  • Granular Access Control: Organizations can manage complex teams with role-based access control (RBAC) and integrate seamlessly with corporate identity providers via Single Sign-On (SSO) protocols such as SAML and LDAP.
  • GDPR and Data Sovereignty: The architecture supports full data control, offering features such as built-in audit logs for operations history, right-to-be-forgotten mechanisms, and the separation of namespaces and databases to prevent data leakage.

Infrastructure Built for Scale and Uptime

The G2 report highlights solutions capable of managing complex programs. For Open Loyalty, this capability is rooted in an infrastructure designed to handle high-velocity transactional environments without performance degradation.

The platform offers enterprise-grade scalability backed by 99.9% uptime on AWS infrastructure. This ensures that brands can support massive spikes in API calls—common during Tier 1 retail events or match-day surges for football clubs—while maintaining real-time responsiveness for the end customer.

Flexibility for Composable Architectures

Positioned in the Niche quadrant, Open Loyalty addresses a specific market gap: the need for a loyalty engine that fits into a composable commerce stack rather than dictating it.

While monolithic suites often force retailers to replace existing systems, Open Loyalty acts as a headless engine. It integrates with diverse tech stacks—from legacy POS systems to modern mobile apps—allowing technical teams to build bespoke user experiences while relying on a proven backend for logic and point calculation.

This approach has driven tangible outcomes for enterprise clients, including:

  • Higher Frequency: Retailers such as EQUIVA have utilized this flexible infrastructure to double buyer frequency.
  • Increased Engagement: Digital platforms like dacadoo have leveraged the API to boost user activation by 62%.
  • Revenue Growth: Brands such as limango have reported a 41% increase in average order value (AOV) through gamified loyalty mechanics.

About G2

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 — use G2 to make smarter software decisions based on authentic peer reviews.

Third report inclusion in 2025

Open Loyalty's presence in G2 Winter 2026 Grid Report comes after the inclusion in two relevant reports this year: Gartner’s Market Guide for Loyalty Program Vendors and The 2025 Loyalty Technology Solutions Directory.

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About the authors
Carlos Oliveira is a seasoned Product Marketing Manager with over six years of experience in loyalty and gamification strategies.
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