Cashback system
Cashback software
Open Loyalty is an API-first engine for introducing cashback programs at scale to increase purchase frequency and give customers a reason to come back.
We helped 100+ enterprises build successful loyalty points programs
The cashback software to create a successful loyalty program
Define how and when customers earn cashback based on transaction attributes
Configure cashback as a percentage of transaction value, a fixed amount, or based on specific products, categories, or purchase channels. Combine rules with time windows, member segments, and locations to target cashback precisely.
Work with predefined rules or add custom ones to match your business model and increase customer lifetime value.
Run targeted cashback campaigns to drive specific purchase behaviors
Launch boosted cashback periods, category-specific offers, and segment-targeted campaigns from the campaign builder or through API. Set time limits, member eligibility rules, and per-campaign earning caps to keep cashback spend predictable.
Use event-triggered mechanics to reward customers automatically when they hit milestones or complete desired actions.
Let members use their cashback in the way that works for your business
Design redemption mechanics that fit your program. Allow members to redeem cashback as account credit, vouchers, or a direct payment method at checkout.
Combine cashback with points or other reward types to create a richer redemption experience and increase the program's perceived value.
Open Loyalty lets you introduce a powerful cashback engine into your ecosystem efficiently – without the resource strain of building from scratch.
Frequently asked questions
What is cashback software and how does it work?
Cashback software allows businesses to reward customers with a percentage or fixed amount of their purchase value, returned as credit, vouchers, or account balance.
Open Loyalty's cashback engine handles earning rules, wallet management, redemption mechanics, and campaign configuration via API – so it integrates into any tech stack without requiring a custom-built rewards infrastructure.
How is cashback different from a points system?
Cashback returns a direct monetary value to the customer, which tends to feel more tangible and immediate than points. Points require a redemption calculation; cashback is understood instantly.
Open Loyalty supports both – and they can be combined in the same program, giving customers the choice of how they want to be rewarded.
Can I configure different cashback rates for different products or segments?
Yes. Define cashback rules based on transaction attributes including product category, purchase channel, transaction value, and member segment.
Combine rules with time windows and location conditions.
Add custom rules for activities unique to your business model – Open Loyalty's earning rule engine is not limited to predefined configurations.
How does Open Loyalty manage cashback liability?
Open Loyalty allows admins to track all cashback wallets in real time, including active, pending, spent, and expired balances. Set expiry rules, minimum redemption thresholds, and per-campaign earning caps to keep liability predictable.
The analytics module surfaces redemption rates and breakage rates so you can tune program economics based on actual member behavior rather than estimates.
Can cashback be combined with other loyalty mechanics, such as points or challenges?
Yes. Open Loyalty is a modular platform – cashback runs alongside points, tiers, challenges, referrals, and coupons within the same program.
Configure campaigns that use multiple mechanics together, such as boosted cashback for members in a specific tier or cashback bonuses triggered by a challenge completion.
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