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DAB Pumps is an Italian water technology company founded in Padua in 1975. The company designs and manufactures systems for moving and managing water in homes, buildings, and cities, producing more than 2 million pumps every year and selling them worldwide.
DAB's products reach end customers through professional installers the people who recommend, install, and service its systems every day.
With DClub, DAB rewards this community for its work while building a direct relationship with its installer network and gaining visibility into which products get installed, where, and by whom.
DClub by DAB Pumps is an example of a B2B loyalty program for professional installers. Launched in 2025, it rewards installers with DCoin points for QR-verified installations, cloud-connected products, trainings, and referrals showing how manufacturers can build loyalty with the trade professionals who install and recommend their products.
DClub is a points-based B2B loyalty program with membership levels. Installers earn DCoins by scanning a unique QR code after each installation, connecting pumps to DAB's service center via the app, attending trainings and events, completing surveys, and referring colleagues.
Higher levels unlock better rewards, from gift cards to exclusive services.
DClub is dedicated to professional installers and plumbers who work with DAB systems.
The program launched in September 2025 and currently runs in the US, the Netherlands, and Italy, with more markets planned creating an international network of engaged installers.
Open Loyalty brings all member data, points, levels, and rewards together in one system. This lets DAB run a single program across multiple countries with market-specific rules and reward catalogs, track engagement from every installation in real time, and expand to new markets without rebuilding the program.
DAB Pumps uses Open Loyalty, an API-first loyalty platform, as the engine behind DClub. Open Loyalty powers the program's points (DCoins), membership levels, and rewards, while installers interact with the program through DAB's dedicated mobile app for iOS and Android.