Heineken Viet Nam Launches a Mobile-First Consumer Engagement Plartform

eKoin (by Heineken Viet Nam) is a mobile-first, always-on engagement platform that helps Heineken build direct, long-term relationships with beer fans.

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Consumers scan a QR when joining offline activations across outlet segments, then experience an omnichannel journey—personalized offers, content, and follow-up touchpoints via app, e-wallet, SMS/Zalo, and in-outlet prompts.

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To make this work, Open Loyalty extended its engine to trigger campaigns the moment customers scan the QR, and the API-first architecture gives the product team flexibility with a notably short time-to-market.

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We’re excited to help Heineken build lasting consumer relationships through innovative engagement technology.