Zambrero has grown into Australia's largest Mexican restaurant franchise since opening its first location in 2005, with nearly 300 restaurants across the country serving Mexican-inspired food to a loyal and growing fanbase. Alongside the food, Zambrero is known for Plate 4 Plate, its humanitarian initiative that donates a meal to someone in need for every qualifying purchase.
For years, that loyalty was tracked the old-fashioned way: a paper stamp card, punched at the counter, with no way to see who was coming back or reward them beyond a free item every ten purchases.
In February 2026, Zambrero retired those paper cards and launched ZAM FAM Rewards, a digital loyalty program powered by Open Loyalty.
Through the Zambrero app, website, or in-restaurant ordering, members earn 10 points for every $1 spent and redeem them for menu items: 1,750 points covers a Regular Burrito, Nachos, or Bowl. Everyone who joins gets a welcome bonus of 250 points, plus access to a birthday treat and member-exclusive deals and offers.
The response was immediate. Over 2,000 people signed up within the first 24 hours of launch, without any promotional push behind it. Five months in, ZAM FAM Rewards had grown to 150,000 members, with roughly 30% of earned points already redeemed, a sign that members are actively using the program rather than letting points sit unused.
The rewards screen also reinforces Zambrero's wider mission: every qualifying purchase (a Burrito, Bowl, Kids Zam Box, or retail item) triggers a meal donation through Plate 4 Plate, and members can see the impact of their own orders directly in the app, alongside real stories from people the program has helped.
Behind the scenes, Open Loyalty tracks every member's points, redemptions, and activity, giving Zambrero visibility into engagement that a paper stamp card never could.
Open Loyalty is glad to be part of Zambrero's next chapter as they bring a modern loyalty experience to nearly 300 restaurants across Australia.
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Zambrero is an Australian Mexican quick-service restaurant franchise founded in 2005. It has grown into Australia's largest Mexican restaurant franchise, with nearly 300 locations, and is known for its Plate 4 Plate initiative, which donates a meal for every qualifying purchase.
Zambrero's previous loyalty program ran on paper stamp cards, punched in-store with no digital record of who was purchasing or how often. In February 2026, the brand replaced this with ZAM FAM Rewards, a fully digital points program, giving it visibility into member behavior across the app, website, and in-restaurant ordering for the first time.
ZAM FAM Rewards by Zambrero is an example of a quick-service restaurant (QSR) loyalty program. Members earn points for every dollar spent and redeem them for menu items, with a welcome bonus, a birthday treat, and referral rewards layered on top.
ZAM FAM Rewards is a points-based loyalty program. Members earn 10 points for every $1 spent through the app, website, or in-restaurant ordering, and redeem them for menu items, starting at 1,750 points for a Regular Burrito, Nachos, or Bowl. New members receive a 250-point welcome bonus, and the program includes a birthday reward and a two-sided referral bonus. Purchases are also linked to Zambrero's Plate 4 Plate initiative: every qualifying order triggers a meal donation, and members can see that impact directly in the app.
ZAM FAM Rewards is for Zambrero customers across its nearly 300 Australian restaurants. It launched in February 2026, replacing the brand's legacy paper stamp cards with a single digital program available through the app, website, and in-restaurant ordering.
Zambrero uses Open Loyalty, an API-first loyalty platform, as the engine behind ZAM FAM Rewards. Open Loyalty manages the program's points, welcome bonus, birthday rewards, and referral mechanics, while members interact with the program through Zambrero's app, website, and in-restaurant ordering.
