Loyalty Builders

How to Apply Gamification to Customer Loyalty

Join us for an exclusive webinar with Yu-kai Chou, the world’s #1 gamification expert, as we explore how to apply gamification to customer loyalty.

Yu-kai Chou

Yu-kai Chou

Gamification & Behavior Designer

Irek Klimczak

Irek Klimczak

Content & Community Lead

Table of contents

Recent update

February 19, 2025

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What you will learn from the webinar

Insights from the world’s first gamified loyalty program in the automotive industry (VW)
How to apply the 8 Core Drives of The Octalysis Framework to loyalty program design
Common mistakes to avoid when using gamification in loyalty
Proven strategies for integrating gamification into loyalty programs

Why this topic is important

The Octalysis Framework is a leading gamification and behavioral design model that categorizes human motivation into 8 Core Drives. His framework has helped companies like Google, Tesla, Uber, and LEGO transform their customer experiences.

API-first loyalty and gamification engine

Weekly tips to build & grow gamified loyalty programs

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About the speakers

Yu-kai Chou

Gamification & Behavior Designer

Yu-kai Chou is the Founding Partner and Chief Creation Officer of The Octalysis Group and creator of The Octalysis Framework.

Irek Klimczak

Content & Community Lead

Irek builds a community of business professionals that use loyalty and gamification mechanics to attract, engage, and retain customers.

Customer loyalty know how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction

See where the market goes

Loyalty program trends 2025 cover

Looks for inspiration

Create a solid plan

Measure impact