Webinar: How to Apply Gamification to Customer Loyalty

Table of contents

Recent update

April 2, 2025

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What you will learn from the webinar

Insights from the world’s first gamified loyalty program in the automotive industry (VW)
How to apply the 8 Core Drives of The Octalysis Framework to loyalty program design
Common mistakes to avoid when using gamification in loyalty
Proven strategies for integrating gamification into loyalty programs

Why this topic is important

The Octalysis Framework is a leading gamification and behavioral design model that categorizes human motivation into 8 Core Drives. His framework has helped companies like Google, Tesla, Uber, and LEGO transform their customer experiences.

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About the speakers

Yu-kai Chou

Gamification and Behavior Designer

Yu-kai Chou, world-renowned designer and keynote speaker, created the Octalysis Framework, impacting 1.5B+ lives through gamification and behavioral design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group.

Irek Klimczak

Content & Community Lead

An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.