Retail loyalty programs: unlock the potential of omnichannel experience

What you will learn from the webinar

The difference between multichannel vs omnichannelExamples of brands that are doing omnichannel loyalty rightBenefits of going omnichannelWhy retailers have such a difficult time delivering omnichannel5 steps towards omnichannelThe role of a loyalty engine in the martech designed for omnichannel

Why this topic is important

Companies with better customer experience grow approx five times faster, and personalization improves sales and revenue (e.g. by cross-sell and up-sell opportunities). Yet, according to Deloitte less than 25% of loyalty programs offer personalized customer experience based on their previous interactions and transaction history.As a way to collect high-quality data and offer a unified promotion strategy, a loyalty program may help retail brands introduce an omnichannel experience. In fact, it may lead the digital transformation.

About the speakers