Blog articles by Kacper SkoczylasWhat enterprise loyalty leaders can learn from football fans engagementEvery enterprise loyalty leader has heard the same finance-team objection: the program is a discount cost center, not a revenue lever. Football clubs face a harsher version of that problem: captive fans, a 20-matchday revenue window, and a board asking why season-ticket holders still leave seats empty.4 matchday revenue leaks costing football clubs €1M+ a seasonHow behavioural design turns empty seats and passive fans into revenueCompany news by Kacper Skoczylasavolut and Open Loyalty partner to build top-tier Swiss loyalty programsavolut and Open Loyalty partner to build top-tier Swiss loyalty programs
