avolut and Open Loyalty partner to build top-tier Swiss loyalty programs

The collaboration pairs Open Loyalty's enterprise-grade loyalty technology with avolut's decade of Swiss customer-engagement expertise, giving Swiss brands a faster path to modern, gamified loyalty programs to drive CLV and profit margin.

Together, the two companies will help brands across Switzerland design, launch and scale loyalty programs that build lasting customer habits, not just short-term sales spikes.

Under the partnership, avolut will implement Open Loyalty’s API-first loyalty engine for its Swiss client base. The collaboration combines Open Loyalty’s flexible loyalty technology with avolut’s strategy, UX, app-development and data expertise. For more than a decade, avolut has developed high-impact digital solutions for leading Swiss brands including Chicorée and Lehner Versand.

The two companies are already working together on several loyalty program implementations and plan to raise awareness in the Swiss market for the business case behind modern, gamified loyalty programs.

"We're excited to partner with avolut and bring Open Loyalty's gamification engine to the Swiss market. avolut has spent years proving that loyalty apps can become a brand's most important customer channel - not just a digital punch card. That combination of deep local expertise and hands-on execution is exactly the kind of partner we look for as we grow our network of loyalty experts around the world."
‍Karl Bzik, Chief Product Officer, Open Loyalty

“Swiss brands are ready to move beyond static points and discount programs, and they need technology that can keep up with that ambition. Open Loyalty’s loyalty engine gives us the flexibility to build gamified, tailor-made loyalty experiences without the resource strain of building an engine from scratch. This partnership lets us offer our clients enterprise-grade loyalty technology backed by a partner who understands what it takes to run programs for leading brands around the world.”
Mike Walder, Head of Loyalty & Partner, avolut

What the partnership means for Swiss brands

• A proven, API-first loyalty engine. Open Loyalty's technology - already trusted by market leaders in 30+ countries - lets avolut plug gamification, points, tiers, and rewards into a brand's existing tech stack without a rebuild.
• Local strategy and execution. avolut's team combines loyalty strategy, analytics, and native app development, so Swiss brands get a single, accountable partner from concept to launch.
• A gamification-first approach. Both companies share a focus on gamified mechanics - spin-the-wheel, challenges, badges, leaderboards - that turn loyalty programs into daily habits rather than one-off transactions, an approach avolut has already validated with Swiss retail clients.
• Faster time to market. Joint project teams are already live, giving brands a shortcut to launching or modernizing a loyalty program without starting the vendor search from zero.

About avolut

avolut is a Swiss digital agency based in the Zurich area, specialising in digital platforms, customer engagement and data intelligence. For more than a decade, avolut’s team of loyalty, software and data experts has built high-performing loyalty programs and apps for leading Swiss brands including Chicorée and Lehner Versand. avolut helps its clients turn loyalty programs into valuable customer channels.

About Open Loyalty

Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and profit margin through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes.

Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO, and other market leaders from 30+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch. Gartner, Google, G2, and Deloitte have recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers.

Media contact

Karl Bzik, CPO at Open Loyalty, LinkedIn: https://www.linkedin.com/in/karolbzik/ 

Mike Walder, Head of Loyalty & Partner, avolut: LinkedIn: https://www.linkedin.com/in/mike-walder-a8a73b49/