What's inside?
In the report you will find inspirations from the top 100 loyalty programs from 14 industries, loyalty insights, interviews with loyalty managers and the best loyalty trends.
Approximately 9 in 10 companies now offer some form of customer loyalty program, highlighting their widespread adoption and importance in driving customer retention.
We create the report to inspire you to create and execute thean effective loyalty strategy at your business, covering both loyalty and rewards programs as well as structured membership programs that foster long-term engagement.
We investigated 5 key components of every loyalty program:
- General loyalty program information;
- Customer experience;
- Main loyalty mechanics used in the program;
- Earning rules - activities that are rewarded;
- Rewards and benefits.
Loyalty programs can significantly increase customer spending, with studies showing that members of such programs tend to spend 67% more than non-members.
Why we created the report?
Successful loyalty programs have been based on a clear view of what loyalty means and how it can be directed to increase customer goodwill. We all know that selling to existing customers is several times cheaper than acquiring new ones, and when it comes to business success, loyalty is the difference maker.
In fact, a focus on customer loyalty can lead to a 39% increase in average customer lifetime value and significantly increase profits, as existing customers are more likely to make repeat purchases compared to new customers. That’s why loyalty programs are such a hot topic nowadays.
The idea behind it is much more than a remark, it is the foundation by which companies develop successful businesses and exceptional customer experience. Companies compete with one another in a variety of creative ways to come up with ideas on how to shape loyalty programs - many of them use points that can be redeemed for different prizes, some of them establish tiers or segments to encourage more purchases, and yet some of them partner with other companies to deliver all-inclusive offers.
However, not all loyalty programs are created equal. Some brands are moving beyond just discounts and are adopting a value based loyalty program approach, aligning rewards with customers' personal interests, values, and social engagement to build deeper connections and brand advocacy.
Loyal customers are more likely to buy products and services again and again from the same brand or store than new customers because loyal customers already have a relationship with a specific brand. They trust it more than a new customer would. However, the best programs are not only about rewards. They are about the whole experience that the company delivers to its clients.
Personalization and community-building elements in loyalty programs are crucial, as they allow brands to tailor rewards and communications to individual customer preferences, enhancing engagement and fostering long-term brand loyalty.
Being a startup or a mature organization, customer loyalty should be one of the highest priorities. From fashion to travel, sport or automotive, almost every company from all the industries needs to convince customers to keep coming back.
Measuring loyalty program ROI is essential for understanding the effectiveness of these initiatives, as it helps businesses evaluate profitability by comparing financial gains against the costs of running the program.
How did we prepare the report?
In this report, you will find 100 of the best loyalty programs in one place. We analyze and present loyalty strategies used by the top companies from industries like Fashion, Beauty, Travel or Entertainment, as well as the real practices their teams are using to develop and grow the customer loyalty. Programs that seek to create active relationships with customers in which value is given in more ways than just price discounting, and that builds a bond between retailer and customer that extends beyond the immediate shopping experience. All the programs included in the report were selected based on our own experience and thousands of top loyalty program listings that you can easily find on the internet.
API-first loyalty and gamification engine
