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3 Use Cases to Increase Football Club Revenue with Gamification

In this video we analyze three high-impact gamified challenge use cases designed to grow your club's critical revenue streams: tickets, food & beverage, and merchandise.
Marcin Dyguda
Marcin Dyguda
Head of AI Innovation
Irek Klimczak picture
Irek Klimczak
Content & Community Lead
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Recent update
November 19, 2025
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About the speakers
Marcin Dyguda
Marcin Dyguda
Head of AI Innovation
Marcin Dyguda is Head of AI Innovation at Open Loyalty, where he leads AI Labs and builds AI agents and tooling for enterprise loyalty programs. After two decades leading software teams, he now spends his days figuring out what AI actually changes for loyalty, and shares what he learns along the way.
Irek Klimczak picture
Irek Klimczak
Content & Community Lead
An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.
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