Kaufland's Strategy for Building Emotional & Gamified Loyalty

Name: Open Loyalty
Brand: Open Loyalty
Availability: InStock
Rating: 4.8 (15 reviews)

Join us for an exclusive interview with Mirela Angelov, CRM Program Manager at Kaufland International, as she reveals the strategic journey of building one of Europe's most innovative loyalty programs.

Mirela Angelov

CRM Program Manager at Kaufland International

Irek Klimczak

Content & Community Lead

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Recent update

September 2, 2025

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In this video Mirela Angelov, CRM Program Manager at Kaufland International, reveals the strategic journey of building one of Europe's most innovative loyalty programs.

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About the speakers

Mirela Angelov

CRM Program Manager at Kaufland International

A seasoned retail loyalty professional with a strong mix of technical and business expertise, specializing in program management, project management, and requirements engineering.

Irek Klimczak

Content & Community Lead

An expert in loyalty & gamification, Irek Klimczak is Open Loyalty’s Content & Community Lead and fosters a passion for engaging audiences and building relationships.