Loyalty Builders
Authors

Kacper Rafalski

Kacper is an expert senior marketer with over 10 years of experience driving demand generation and data analytics across B2B and B2C enterprise sectors.
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Articles by 

Kacper Rafalski

Loyalty management system: 10 must-have features

Evaluate loyalty management system features before you buy or migrate. Points engine, tiers, gamification, API-first architecture and more.
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Loyalty points explained: Economics, ROI, and hidden costs

Loyalty points are one of the most common tools companies use to keep customers coming back. While points are standard, using them requires a proper strategy.

Retail loyalty software: How to choose the right platform

Compare retail loyalty software platforms, API-first engines vs. legacy SaaS vs. custom builds. Mechanic-to-KPI mapping, integration guide, and vendor evaluation criteria.