Loyalty Builders

Carlos Oliveira

Carlos Oliveira is a seasoned Inbound and Product Marketing Lead with over eight years of experience in loyalty and gamification strategies.

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Blog articles by

Carlos Oliveira

cover eCommerce Customer Loyalty: Retention & Rewards Guide

eCommerce customer loyalty: Retention & rewards guide (2026)

Learn about program mechanics, gamification, personalization, and KPIs that move repeat purchase rates and reduce acquisition costs.

eCommerce referral program: Build, launch & scale guide

Paid acquisition costs for mid-market eCommerce brands crossed a tipping point in 2026: Meta CPMs up 26%, Google Shopping CPC up 19%, and blended CAC climbing past the margin threshold for a growing share of SKUs (Eightx 2026).

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How to build a loyalty frontend that converts

We consolidate independent research, behavioral economics, and real program examples in multiple industries.

Retail loyalty software: How to choose the right platform

Compare retail loyalty software platforms, API-first engines vs. legacy SaaS vs. custom builds. Mechanic-to-KPI mapping, integration guide, and vendor evaluation criteria.

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Best Loyalty Management Software [2026]: Reviewed & Compared

We break down what each platform does well, where it falls short, and who it is built for.

The 10 best fashion loyalty programs (and how they hook shoppers) banner

The 10 best fashion loyalty programs (and how they hook shoppers)

Gap, lululemon, Sephora... Here are 10 programs that get it right – and the specific tactics that make them work.

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QSR: which gamification mechanics work best in restaurants and food?

Challenges, tiers, games of chance, badges, leaderboards, and progress bars – this guide breaks down which gamification mechanics drive the strongest results in QSR loyalty, with real-world examples and KPIs for each.

Games of chance in loyalty: great examples and how to use them

Uncover engaging examples and a step-by-step playbook for launching your own.

How enterprise loyalty software drives Customer Lifetime Value (CLV)

Learn how enterprise loyalty software helps brands turn retention into compounding revenue and CLV.

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Loyalty program success plan: How to build, measure, and optimize for long-term growth

Learn how to create a loyalty program success plan, track key metrics, and drive retention, customer lifetime value, and satisfaction.

C‍over for article Why not working on your loyalty program could lead to massive market failure

‍Why not working on your loyalty program could lead to massive market failure

The consequences extend far beyond simple revenue dips – it's ultimately about the business's very survival.

What is the best loyalty platform for enterprise retailers?

Leading platforms feature omnichannel support, advanced personalization, and robust scalability.

Company news by

Carlos Oliveira

2024 Q3 Open Loyalty product update

Achievement templates, more time-based campaign options, and a UI revamp are some of Open Loyalty's highlights for 24Q3.

2024 Q2 Open Loyalty product update

New segmentations and easy campaign export are some of the feature highlights for Open Loyalty in 2024 Q2.

Open Loyalty achieves ISO 9001 and ISO 27001

Open Loyalty holds the ISO 9001 and ISO 27001 certifications, highlitghting our commitment to quality and information security.

2024 Q1 Open Loyalty product update

From daily time-based campaigns to importing data from other platforms into custom segments, here are the highlights of Open Loyalty's new features for 2024 Q1.

2023 Q4 Open Loyalty product update

Open Loyalty product update for the fourth quarter of 2023. Here's a list of the key updates we've introduced to our platform in the past three months.